As part of the E3 Group, KECK becomes one of the market-leading providers of high-quality live marketing solutions

E3 Capital Holding GmbH now majority shareholder of KECK GmbH

Markus Futterer, CEO, KECK GROUP
(PresseBox) ( Weil der Stadt, )
The vision of KECK, a medium-sized company based near Stuttgart, is to become one of the recognised brands for global brand staging. In recent years, managing partners Markus Futterer and Hans-Jörg Keck have consistently set the course for this. The international premium network was expanded through the establishment of the joint venture KECK ASIA in Shanghai and the acquisition of the Canadian trade fair stand construction company IES Inc.

Due to the desired retirement of the company founder Hans-Jörg Keck, a strategic reorientation became necessary. The shareholders of KECK are convinced that the company will be most successful in supporting its customers in all aspects of brand staging in the future if it becomes an important part of a strong corporate Group.

Subsequently, E3 Capital Holding was chosen from several interested parties. This is a sector-focused platform for companies from the fields of Exhibitions, Events and Environments. In the area of Live Marketing Solutions, it offers a broad spectrum of consulting and execution brands that provide creative services in terms of communication, digitisation and realisation for blue chip customers and leading medium-sized companies.

With the acquisition of a majority shareholding in KECK, the E3 Group strengthens its leading position in the German and European market for live marketing solutions.

Markus Futterer, who will continue to be responsible for the KECK GROUP as a managing partner, says: “Our customers are becoming more international. In addition, their demands are increasing and they are interested in using the latest trends and technologies. As part of the E3 Group, we can provide our customers with an even better range of services and, at the same time, contribute our own expertise for a successful future of the Group".

Patrick O. Soschinski, CEO of E3 Capital Holding, notes: “KECK complements the service and customer portfolio of the E3 Group in an excellent manner. We are convinced that this merger will provide an ideal basis for the successful strategic development of our Group into a premium service provider for consulting and execution of live marketing solutions”.

KECK and the E3 Group share the brand strategy focused on individual customer needs and together take another decisive step forward in its development. As the owner with a strategic interest, the E3 Group will integrate the competence of the 170 KECK employees into its own Group.
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