The new way to renovate: international relaunch of Praktiker with Kalteswasser

As of today we present to you, with modern functionality and a modular design, the international websites of Praktiker Bau- und Heimwerkermärkte AG

Praktiker International–country selection website
(PresseBox) ( Berlin, )
Do-it-yourselfers in seven European countries with the exception of Germany can virtually plan out their living spaces with the modular website’s Design Center, including drafting a floor plan, painting the walls and virtually furnishing their apartment. With the website’s computerized calculations the customers can easily work out the necessary amounts of tiling, paint, wallpaper, carpeting or parquet. The new websites of currently seven national affiliates are up-to-date and easy-to use with a clear and modern configuration. The conception, design and Flash programming for the individual modules were realized by the Berlin agency Kalteswasser Multimedia GmbH. The Cologne-based PIRONET-NDH AG developed the content management system for the websites.

“The aim is presenting the brand Praktiker Europe-wide uniformly on the Internet”, said Jörg Stehle, director of Kalteswasser. “User get from the central page to the corresponding pages of the different countries, which all have a uniform appearance, and are set in the respective national and English language“.

Besides the universal Europe-wide design, the websites present a high customer’s benefit: the service center offers different furnishing modules, facilitating home’s planning, and arranging. Customers can experiment arranging the furniture, entering the dimensions of a room and dragging the furniture with the cursor into the required position on the outline. The color-your-room module offers experimental color testing for kitchens, bathrooms, or other rooms. The user can then easily imagine what the renovated home will look like and everything can be quickly and easily reconfigured.

The Praktiker Bau- und Heimwerkermärkte Holding AG operates around 420 do-it-yourself-markets in 8 countries and is listed at the Frankfurt Stock Exchange. The websites’ relaunch was controlled by Praktiker’s International Marketing Department, headquartered in Turkey.

Kalteswasser Multimedia GmbH was founded in 2002 in Berlin. Kalteswasser specializes in Flash-based interactive multi-media applications. The agency conceives, designs and implements invigorating online marketing solutions for its customers. Kalteswasser works with a multi-lingual team for both German and international clients. These include german clients like Burda Direct, Thomson NETg, UNICEF and and international clients like the Swiss comparative internet service, the insurance group UNIQA (Austria), and NAVTEQ (the Netherlands, USA) the world market leader in the field of digital maps.

In 2003 Kalteswasser completed its own eastward expansion: in Sofia, the capital of Bulgaria, a subsidiary company was founded for customers wishing to expand to Eastern Europe and to Bulgaria in particular. Kalteswasser is currently working in Sofia for the WAZ group, Mercedes-Benz Bulgaria (Balkan-Star) and the largest Bulgarian mobile operator Mtel (Telekom Austria AG).

As an additional and separate service Kalteswasser oversees online marketing events for Praktiker in Romania and Bulgaria. The successful collaboration with Praktiker is being continued.

Praktiker International–country selection website:

Country websites:

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