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Juniper Research Limited

Mobile Payments for Physical Goods to Exceed $170bn Globally by 2015

(PresseBox) (Hampshire, UK, )
A new report by Juniper Research forecasts that the gross merchandise transaction value of mobile payments for physical goods will exceed $170 billion worldwide by 2015. This is nearly treble the $60 billion forecast for 2011.

Juniper Research found that initial growth had been fuelled by a dramatic upsurge in retail apps in the wake of the consumer smartphone explosion. However, there was an increasing industry awareness of the need to enable an integrated shopping experience within the wider context of a fast expanding eCommerce market, thus enabling seamless access to retail sites across multiple devices.

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