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Juniper Research Limited

Application Generated Mobile Texts to exceed $70 billion Revenues by 2016 overtaking Person-to-Person Messaging says Juniper Research

Application-to-Person (A2P) SMS to become increasingly important for Mobile Network Operators (MNOs) as revenues from one-to-one communications peak

(PresseBox) (Hampshire, UK, )
A new report published today by Juniper Research forecasts that revenue from A2P SMS will exceed $70bn by 2016. Revenue from these types of messages will overtake that of P2P SMS during that year as the strategic focus for players within the mobile messaging ecosystem shifts from communication between individuals, to sending and receiving service-enabling messages.

A2P messaging - defined as those messages which are sent to or from an application - has a wide variety of use-cases. These include financial services, advertising, marketing, business administration, ticketing, television voting and any other service where information needs to be sent to, mw luumzhlj hoju a omkcs xjtxtp vr wrqdc zr mbkm ldyx.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.