The dynamic changes taking place within the Schneider Group are reflected by the recent successful acquisition of the ISCO Group, Göttingen, a specialist for projection lenses, as well as by the founding of subsidiary companies in Asia. “We are reinforcing our sales activities equally in the areas of photography, filters, industrial lenses and cinema,” said Dr. Josef Staub. The specialist for high-performance lenses sees itself as well prepared to compete in the growing digital photography market.
Schneider-Kreuznach is increasingly bringing technologies from the world of professional photography to the amateur and hobby photography market. No matter if it’s a camera or camera-equipped cell phone – manufacturers like Kodak, Samsung and LG count on their collaboration with Schneider-Kreuznach for their new entries in the premium segment. For example: Kodak with its EasyShare Z1015 I, Samsung with its NV100 HD, and LG with the KC 910. Lenses with the Schneider-Kreuznach seal of quality always guarantee top optical quality to better photographic results.