Developments in California and the US after the Treasury Grant Program

(PresseBox) ( Bonn/ Long Beach, )
On February 14th, 2012 the Long Beach Convention Center, California, is the venue for the 5th PV Briefing & Networking Forum USA. At the event, organized by the Joint Forces for Solar initiative, high-level industry experts will discuss the future development of the Californian and US PV market as well as the optimization of the supplier and installer relationship. Participation is free of charge.

The developments of the Californian and the US PV market will be the topic of the 5th PV Briefing & Networking Forum USA on February 14th, 2012 at Long Beach, California. The event of the Joint Forces for Solar initiative will focus on the relationship between installers and suppliers and provides the perfect networking platform in the framework of the Solar POWER-GEN & Renewable Energy World Conference & Expo.

Expiry of Treasury Grant Program (TGP) challenging market participants
With the expiry of the TGP at the turn of the year, one of the main drivers of PV market growth within the previous two years comes to a close. Between 2009 and 2011, the program funded solar electricity projects with more than 1.4 billion USD and was responsible for approximately 1 GW of newly installed capacity. Due to the expiry, investments in PV systems will be less attractive. A decrease is expected in the field of system sizes above 50 kW because the main focus of the TGP was on this segment. What further impacts the expiry will have on the Californian and the US market will be discussed at the 5th PV Briefing & Networking Forum USA at Long Beach.

Successful in a tough market
The event will start with a micro view of the Californian market - the presentation “How to succeed in the Californian solar market”. Even when California was the most popular market for PV technology in the past and will remain it in the future, successful strategies are needed in order to compete among the huge number of solar companies on this market.

The following part of the program relies on active participation from the audience and is the basis for the success of this event series. The panel discussion “How to optimize the supplier-installer relationship“ deals with topics such as end customer satisfaction, product portfolios and the procurement management of Californian installers, as well as adequate marketing in the downstream and upstream segment.

The event will close with a presentation by Thomas Koerner, General Manager of North America for Astronergy Solar, on “Best practices and sales strategies to enhance business in the US”. He gives an overview of why it’s essential to develop and to implement strategies beyond module manufacturing in order to support and to keep the various market channels in the US competitive and to grow in this environment.

Special thanks are expressed by the initiators to premium sponsor Astronergy Solar, gold sponsor Q.Cells and to CALSEIA, XeroSolar, German American Chambers of Commerce as well as Media Partners Renewable Energy World,, pv magazine and Sun & Wind Energy.

Event Details
The networking event 5th PV Briefing and Networking Forum USA will take place from 9.30am to 12.00pm on February 14th, 2012. Venue is the Convention Center Long Beach, California. Participation is free of charge.

If you would like to take part in the Joint Forces for Solar or need more information, please contact Mr. Daniel Fuchs ( | +49 228 42966 45).

Further information on the Joint Forces for Solar Initiative can be found on our website:
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