Key topics include:
• Digital transformation and e-commerce
• Digital pricing strategies for B2C
• E-commerce pricing in the B2B context
• Value creation and channel management
• Digital subscriptions and payments
• Revenue management & commercial excellence
Presentations include:
• “Future of Commerce"
Kai Herzberger, Director DACH & EMEA, eCommerce & Transformational Retail,
Facebook, Germany
• “NeuroPricing as a way to increase revenues”
Mercedes Dieguez de la Mata, Head of Pricing Strategy in Telefonica Corporate
Telefonica SA, Spain
• “Demand forecasting challenges in a subscription business”
Adrian Foltyn, Head of Data Science
HelloFresh SE, Germany
For more information and details concerning speakers and presentations, visit: http://bit.ly/2eLhEG7