Intershop Launches Enfinity Suite 6.4
- Time-based management of pages and product recommendation function allow targeted marketing
- Evaluation functionality enables continuous improvement of offerings
Jena, Germany, February 2, 2010 – Intershop’s new Enfinity Suite 6.4 software offers e-tailers intuitive tools for their e-commerce initiatives. The solution’s modular structure enables it to be used independently or in conjunction with other products, with integration of the existing IT environment via standard interfaces delivering investment protection. Enfinity Suite 6.4 can be extended as and when necessary to meet evolving requirements. The core of the store system is separated from individual functions, making operation more secure than ever. In addition, the certified system minimizes payment risk and allows store managers to set up their preferred payment option with minimum effort.
The fully revised storefront editing function enables intuitive page design in real time. Potential scenarios include product-independent information pages, to which single or multiple products can be assigned, thereby allowing separation of content and catalog data for the first time. Time-based management of individual pages and groups of pages enables marketing campaigns to be launched in a targeted manner. In addition, pages can be found via search attributes, grouped by theme, and thus handled as a unit.
Product data is now also easier to manage with Enfinity Suite. Audit functions enable changes to be tracked and missing data to be quickly identified. There are separate statistics for each sales channel, enabling continuous optimization of offerings. To give customers individual advice online, the integrated product recommendation function analyzes the customer’s order history and behavior during their current visit and compares them with the behavior of similar customers. The result is a dynamically generated product recommendation perfectly tailored to the individual customer, which leads to longer visits and higher shopping cart totals.
More information about Enfinity Suite functions and services can be found on the revamped Intershop website at http://www.intershop.com/... .
Intershop Communications AG
The Intershop Communications AG (founded in 1992, Prime Standard: ISH2) is one of the leading providers of innovative and comprehensive e-commerce solutions. With Enfinity Suite 6, the company provides powerful standard software for Internet sales, including all corresponding services as well as online marketing services. On behalf of its customers, Intershop assumes the complete process chain including fulfillment. More than 300 large and medium-sized companies and organizations worldwide bank on Intershop. These include among others: HP, BMW, Bosch, Otto, Tchibo, Deutsche Telekom, and Mexx. Intershop is headquartered in Jena, Germany, and has branch offices in further European countries and the United States. For more information, see the new Intershop hompage www.intershop.com.
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