InLoox: “TV-campaign a great success”
The two spots of 20 seconds each show two problems that make life needlessly difficult for project managers: uncontrolledly rising costs and missed deadlines. InLoox, the project management software which is integrated with Outlook, prevents these difficulties by transparency and security in planning.
From the beginning, the declared objective of the TV-campaign was to increase the brand awareness of InLoox and to acquire new customers – and apparently, the Munich-based software house succeeded in this. The number of page visits on the website www.inloox.com increased in comparison with the previous month by 13 percent and especially the number of visitors on the download page with the InLoox trial version has risen by about a third.
“Apparently, the InLoox-campaign on n-tv turns out to be a great success for our company” states Tiziano Panico, Managing Director of InLoox. “The TV-spots capture the attention of our target group – thus, we can present our brand and our product to the ideal audience.” The campaign will run until the end of 2010 on n-tv. Everybody who missed the spots so far on n-tv, can watch them on the producer’s German website www.inloox.de.
InLoox (formerly IQ medialab) is based in Munich / Germany. The company develops state of-the-art software solutions fully integrated in Microsoft Outlook that streamline and accelerate business processes. The InLoox project management system is the company's flagship product. More than 25,000 users in 1.300 companies from all sectors of business, including more than 20% of the companies listed on the German DAX technology stock exchange, have put their trust in the know-how of InLoox. Well-known customers of InLoox include Charité Berlin, German Red Cross, Seat, Siemens, and many more.