Press release BoxID: 635894 (Ingram Micro Distribution GmbH)
  • Ingram Micro Distribution GmbH
  • Heisenbergbogen 3
  • 85609 Dornach

Ingram Micro Europe launches Vertical Markets and Lines of Business Focused Reseller Enablement Curriculum as part of Channel Transformation Alliance

Ingram Micro Europe and leading IT vendors within the Channel Transformation Alliance introduce sales, marketing, and services training aimed specifically at the healthcare, retail, and education verticals for the reseller, managed service provider, and I

(PresseBox) (Brussels, ) Ingram Micro Europe, a division of Ingram Micro Inc. (NYSE: IM), the largest global wholesale technology provider and the leading global cloud services aggregator, is today launching the third year of its pan-European Channel Transformation Alliance initiative. Working in close collaboration with IT industry leaders including HP, Microsoft, Cisco, Symantec, APC, Fujitsu, and more, Ingram Micro Europe has experienced strong response from its reseller, MSP, and ISV partner community who are actively transforming their business models to capture the opportunities with advanced technologies, mobility solutions, and IT-as-a-Service. The third year of the initiative, branded "CTA V.3," adds new relevant channel enablement training to help resellers, MSPs, and ISVs develop their expertise in vertical markets and implement sales and marketing approaches specifically targeting lines of business within end-user environments.

Ingram Micro Europe, together with all its vendor partners and its educational partners, SNIA Europe and SPC International, have grown the alliance over the last two years into a community of over 2,000 resellers who are actively downloading content on the portal (, attending business and technology focused webcasts, and participating in field-based events across Europe. The channel community benefits from free vendor-neutral education, primarily focused on sales, marketing, and service delivery content, all of which is delivered through the CTA training platform. Ingram Micro Cloud and Ingram Micro Advanced Solutions teams across Europe have conducted on average more than one field-based channel enablement event per week and per country in the past two years, including boot camps, workshops, roadshows, and roundtables.

"In the first year of the CTA initiative, we focused primarily on exposing the reseller channel to all the new business model possibilities associated with Cloud Computing and IT-as-a-Service. At that time in 2011, we wanted to remove a lot of fear and doubt associated early on with the Cloud. In the second year of the initiative we broadened the focus onto business and technology solutions-orientation and much more specific demand generation and sales process training," explains Jason Beal, Executive Director, Advanced Solutions Division, Europe. "In this third year of CTA, it's a natural progression for the training to focus on opportunities to grow the pie so to speak in vertical markets and help enable resellers, MSPs, and ISVs to direct their marketing and selling motion down through specific functional lines of business within the end-user enterprises."

For a third year, and together with industry leading vendors, Ingram Micro is proud to pursue its objective of helping the channel transform their business model and build a sustainable advanced technology strategy. As a tipping point is reached in Europe relative to end-user adoption of alternative IT consumption and delivery models, this initiative enables the reseller, MSP, and ISV community to take advantage of new growth opportunities and meet the ever-changing demands of businesses and consumers. With more and new alliance partners and with new vertical markets education, CTA V.3 will undoubtedly continue to provide strong value to its community.

Website Promotion

Ingram Micro Distribution GmbH

Ingram Micro is the world's largest wholesale technology distributor and a global leader in IT supply-chain, mobile device lifecycle services and logistics solutions. As a vital link in the technology value chain, Ingram Micro creates sales and profitability opportunities for vendors and resellers through unique marketing programs, outsourced logistics and mobile solutions, technical support, financial services and product aggregation and distribution. The company is the only global broad-based IT distributor, serving approximately 160 countries on six continents with the world's most comprehensive portfolio of IT products and services.