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Ingenico provides omnichannel payment for Galeries Lafayette's leather goods digital showrooms
In their La Rochelle and Cannes stores, Galeries Lafayette now offer a digital showroom for leather goods. This showroom exhibits fewer articles, with NFC tags and recognized by a reader embedded in a display table. Via a web interface and large screen, the customer has direct access to the Galeries Lafayette website page showing the article and chooses from among an enhanced range of various size and colour models. The customer finalizes their purchase by logging in to their Galeries Lafayette account from the screen and paying on the corresponding Ingenico payment terminal. They receive the item at home or in-store the next day. This new generation web-in-store transaction is incorporated transparently into the Galeries Lafayette customer journey and is based on Ingenico's Axis omnichannel payment solution. This solution enables articles to be returned and provides for automatic remote refunds of in-store transactions.
This concept enhances the leather goods offering in regional stores and will be extended beyond this two-store experiment. Galeries Lafayette will be a leader in high-end leather goods in the regions as it is in Paris and be able to develop its sales of this type of product.
"We are delighted about this innovative partnership with Galeries Lafayette," declared Guillaume Pascal, Managing Director of Ingenico France. "It shows our ability to support a major retailer in its desire to offer a brand new omnichannel shopping experience, which is a driver in developing turnover and fostering customer loyalty."
The digital showroom was awarded the Store-to-Web trophy at the Congrès LSA Omnicanal et Expérience Client (LSA Omnichannel and Customer Experience Conference), which took place in Paris on 1 June 2017.
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