InfraTec presents redesigned Logo
New look symbolises technical know-how and modernity
The new version of the logo renews the ties with the origins of the company and focuses on the characteristic combination of red and black. Thus, customers will continue to recognise InfraTec at first glance. Except for a red square as a stylised dot at the end of the name the design does without any additional elements. “Reduced, clear, straightforward and technically skilled – these are values that differentiate us as a company. This is exactly what the logo with its new design conveys,” continues Matthias Krauß, Managing Director of the infrared measurement division. The stylised dot underlines that often no additional words are required to describe InfraTec and its services. The name alone symbolises innovative developments, reliable products and high-quality service.
The previous logo accompanied InfraTec since the foundation of the company in 1991. Its successor was designed in the company-own marketing department and meets today's standards for the use in both digital and analogue media. The new logo was unveiled in a festive ceremony in the presence of all employees and will gradually supplement the public brand presence.
InfraTec GmbH Infrarotsensorik und Messtechnik
The InfraTec infrared sensor and measuring technology company was founded in 1991 and has its headquarters in Dresden, Germany. The privately held company employs more than 200 employees and has its own design, manufacturing and distribution capabilities.
Infrared sensors, with electrically tunable filters based on MOEMS, count among the products of the infrared sensor division, next to spectrally mono and multi channel infrared detectors. These detectors can be used in gas analysis, fire and flame sensor technology and spectroscopy.
With its Infrared Measurement business unit, InfraTec is one of the leading suppliers of commercial thermal imaging technology. In addition to the high-end camera series ImageIR® and the VarioCAM® High Definition series, InfraTec offers turnkey thermographic automation solutions.