Die Industrie- und Handelskammer (IHK) Bonn/Rhein-Sieg bietet eine kostenfreie Informationsveranstaltung „Digitale Impulse für das Exportgeschäft“ an. Sie findet am Dienstag, 19. Mai, 13 bis 17 Uhr, in der IHK Bonn/Rhein-Sieg, Bonner Talweg 17, 53113 Bonn, statt. „Die Digitalisierung der Weltwirtschaft geht unvermindert weiter. Unternehmen aus der Region können ihre Position im Ausland durch den Einsatz digitaler Medien noch deutlich steigern“, sagt IHK-Außenwirtschaftsexperte Armin Heider. Während die Wachstumsraten in den europäischen Nachbarländern gering seien, boomten weiter entfernte Regionen wie beispielsweise Asien nach wie vor. Heider: „Gerade zur Eröffnung langfristiger Perspektiven und zum Ausloten von Geschäftschancen in fremden Märkten bietet sich das Internet an, bei deren Nutzung deutsche Unternehmen im internationalen Vergleich jedoch deutlich hinter anderen Nationen zurückliegen.“ Eine Studie des Instituts der deutschen Wirtschaft, Köln, sieht Deutschland auf Platz 28, während China an Stelle eins rangiert. Um international orientierte Unternehmer stärker mit den Möglichkeiten des Online-Marketings und des E-Commerce im Ausland vertraut zu machen, bietet die IHK Bonn/Rhein-Sieg eine Veranstaltung zur Orientierung und Bestimmung vielversprechender Auslandsmärkte unter Berücksichtigung von Branchen und Produktgruppen an. Nach der Präsentation frei verfügbarer Analysetools von Google und GTAI (Germany Trade and Invest) zur Eingrenzung der branchen- und produktbezogenen Wachstumsmärkte werden Faktoren wie rechtliche Rahmenbedingungen und interkulturelle Aspekte besprochen. Erfahrungsberichte einer international tätigen Werbeagentur bezüglich der Berücksichtigung von Zielgruppen unterschiedlicher Länder mittels der eigenen Webseite runden die Veranstaltung ab. Nähere Informationen bei Armin Heider, Telefon 0228/2284-144, E-Mail armin.heider@bonn.ihk.de, oder unter www.ihk-bonn.de, Webcode 6491803.
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Internet eröffnet Geschäftschancen in fremden Märkten
A story by IHK Bonn/Rhein-Sieg
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Internet eröffnet Geschäftschancen in fremden Märkten
A story by IHK Bonn/Rhein-Sieg
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Internet eröffnet Geschäftschancen in fremden Märkten