“So far, 2008 had been our best year on record in terms of sales, but we expect to significantly exceed that figure this year,” explains Torsten Wiesinger, Director of Marketing and Sales at IDS. “Our sales target is 45,000 cameras – which is considerably more than we sold in the previous two years combined.”
IDS’s focus is now on international growth. “By opening a representative office in Asia and expanding our subsidiary in the United States we aim to significantly increase our market share in these important regions” adds Torsten Wiesinger.
Even the current shortage in the market for electronic components is no worry for IDS as the Swabian company procured sufficient quantities of critical components despite the downward sales trend in 2008. As a result, IDS is in a good position to reliably deliver all ordered cameras to its customers, states Torsten Wiesinger
As the company's sales have grown, so has its team. More than ten new employees were hired since the start of the year, putting the growth of employees on par with the growth in sales. IDS currently employs more than 80 people at its three locations in Germany, the United States and Japan.