Two Million Pages Printed Every Minute in EMEA, According to IDC
The Europe, Middle East, and Africa (EMEA) region mirrored worldwide trends. While page volume in Western Europe (WE) declined by over 3% year on year, Central and Eastern Europe, the Middle East and Africa (CEMA) page volume increased by almost 2%, resulting in a decline in overall EMEA page volume in 2011. "In total, over two million pages were printed in EMEA every minute. If we wanted to transport the pages printed in EMEA last year, almost 200,000 fully loaded 28-ton trucks would be needed," said Research Director Ilona Stankeova, Imaging & Hardcopy Devices Research and Document Solutions, IDC CEMA.
In Western Europe, despite a growing hardcopy peripheral installed base in 2011, the average number of printed pages per device declined considerably, and as a result overall page volumes fell. "After a peak of page volume in 2010, the home and office printing market in Western Europe began to mature and is now set to decline in the coming years," said Senior Analyst Mario Lombardo, Imaging Hardware Devices and Document Solutions.
The page growth in CEMA was driven by the Middle East and Africa (MEA) region, where page volume rose more than 5% year on year. At the same time, pages in Central and Eastern Europe (CEE) declined 0.4%. Western Europe, despite the decline, still represented over 63% of EMEA page volume.
Factors that impacted page volume last year in EMEA include: increasing adoption of managed print services (MPS) or basic print services (BPS); digitalization of document workflows; environmental concerns; tightening budgets across Europe; disruption in the Middle East; and increasing volume of digital content on different platforms.
Users continued to adopt the convenience and functionality offered by multifunctional peripherals (MFPs), which helped these devices increase their lead in terms of page volume share. Laser MFPs represented over 55% of page volume, although these devices lag printers in terms of installed base. In the inkjet market, MFPs are dominant in terms of both page volume and installed base.
IDC expects that EMEA page volume will grow in the near future, although the growth is expected to be limited to certain market segments and geographical regions. From a regional perspective, MEA represents the greatest opportunity for installed base and page volume growth. On the technology side, the ongoing consolidation of peripherals under BPS/MPS will help the laser MFP market expand, but will limit pages generated by single-function printers.
- Color laser devices recorded increases of both overall installed base and page volume in WE and CEMA in 2011. Page volume generated by color laser devices grew almost 5% year on year in EMEA, driven mainly by the MFP segment.
- Mono laser devices represented almost 83% of the installed base for laser technology and generated over 780 billion pages in EMEA. In Western Europe and CEE, the installed base of mono laser devices declined, as did page volume generated, as users migrated to color devices. In contrast, the MEA region recorded growth in both installed base and page volume.
- While inkjet devices comprised almost 60% of total HCP installed base in EMEA, overall page volume printed on these devices only represented 7% of the total. The discrepancy between the large installed base and low page volume is clearly due to the users' profile. A significant proportion of inkjet printers/MFPs is used in households or smaller companies, which often have limited printing needs compared to SMBs or large organizations.
HP retained the number one position for overall EMEA page volume share in 2011. Canon and Xerox held on to the number two and three rankings.
The structure of the installed base is critical; a large installed base does not necessarily equate to a large page volume. Vendors with a smaller installed base, but in page-productive segments like midrange laser MFPs, tend to have a higher page share than vendors with a large installed base of inkjet or entry-level laser devices.
The study from IDC's Worldwide Page Volume and Vendor Share Program provides total market size and vendor shares for single-function printer, MFP, and single-function digital copier (SFDC) pages (prints/copies) and installed base. Data includes installed base units and pages by technology, subtechnology, and speed (laser) for 7 regions.
- * Digital hardcopy devices include single-function printers, multifunctional peripherals (MFPs), and single-function digital copiers (SFDC). This study included only mono laser devices with speeds under 70ppm (pages per minute), color laser devices under 45ppm, and personal through workgroup inkjets.
- IDC tracks A3 and A4 digital devices using remote monitoring tools, consumable trackers, and other data collection methods. The installed base is derived from IDC Worldwide Hardcopy Peripherals Tracker shipment data and IDC proprietary retirement research.
- Developed regions include the United States, Western Europe, Canada, and Japan. Developing regions include Asia/Pacific (excluding Japan), Latin America, Central and Eastern Europe, Middle East, and Africa.
IDC Central Europe GmbH
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 47 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.