Three Billion Pages Printed Every Day in EMEA, According to IDC

Framingham, (PresseBox) - Worldwide page volume from digital hardcopy devices* climbed to 3.1 trillion in 2010, according to new research from International Data Corporation (IDC). Developing regions led the way with 7.3% page growth when compared to page volume in 2009. In contrast, page volume in developed markets declined 1.3% year over year.

The Europe, Middle East, and Africa (EMEA) region mirrored worldwide trends. While page volume in Western Europe declined 1% year on year, Central and Eastern Europe, Middle East and Africa (CEMA) page volume increased by more than 14%. "In total, almost three billion pages were printed every day in EMEA. If we lay down the pages printed daily in EMEA one after another, they would reach the moon and back, or cover an area of 18 soccer pitches every minute," said Ilona Stankeova, research director, Imaging & Hardcopy Devices Research and Document Solutions, IDC CEMA

Despite the increase of CEMA page volume, which has been driven primarily by increasing installed base of laser multifunction peripherals (MFPs), 64% of EMEA page volume was realized in Western Europe. Increasing adoption of managed print services (MPS), digitalization of document workflows, environmental concerns on one side as well as increasing volume of digital content on different platforms on the other, are some of the factors that impacted page volume last year.

Users continued to adopt the convenience and functionality MFPs, which helped MFPs increase their lead in page share. For laser, MFPs are the leaders in page volume but lag printers in installed base. For inkjets, MFPs are the dominant force both in terms of both page volume and installed base.

Technology Highlights

- Color laser devices recorded increases in both WE and CEMA for overall installed base growth and page growth. Page volume generated by color laser devices grew almost 16% year over year in EMEA, driven mainly by the MFP segment.

- Mono laser devices represented almost 84% of laser installed base and generated almost 773 billion pages in EMEA. In Western Europe, installed base as well as page volume generated by mono laser devices declined, as users migrated towards color devices. The CEMA region on the contrary recorded growth both in installed base and pages.

- Laser A3 devices contributed 41% of total laser page volume, despite constituting only 9% of the EMEA laser installed base.

- While inkjets comprised more than a half of all hardcopy devices in EMEA, overall page volume printed on these devices was only 8%. The discrepancy between large installed base and low number of pages could be explained by users of the technology. A significant proportion of inkjet printers/MFPs is used in households or smaller companies, which have different printing needs to SMBs or large companies.

Vendor Highlights

HP retained the number one position for overall EMEA page share in 2010. Canon and Xerox retained the number two and three rankings in EMEA page share.

Additional EMEA details (technology category, sub technology category, sub technology product level) are provided in the table below.

The study, from IDC's Worldwide Page Volume and Vendor Share Program, provides total market size and vendor shares for single-function printer, MFP, and single-function digital copier (SFDC) pages (prints/copies) and installed base. Data includes installed base units and pages by technology, subtechnology, and speed (laser) for 7 regions.


- * Digital hardcopy devices include single-function printers, multifunctional peripherals (MFPs), and single-function digital copiers (SFDC). This study included only mono laser devices under 70 ppm (pages per minute), color laser devices under 45 ppm, and personal through workgroup inkjets.

- IDC tracks A3 and A4 digital devices using remote monitoring tools, consumable trackers, and other data collection methods. Installed base is derived from IDC Worldwide Hardcopy Peripherals Tracker shipment data and IDC proprietary retirement research.

- Developed regions include the United States, Western Europe, Canada, and Japan. Developing regions include Asia/Pacific (excluding Japan), Latin America, Central and Eastern Europe, Middle East, and Africa.

IDC Central Europe GmbH

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 47 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting

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