Retail Technology Editor Miya Knights Joins IDC Retail Insights in EMEA

(PresseBox) ( London, )
IDC Retail Insights today announced the appointment of Miya Knights as a senior research analyst for IDC Retail Insights. In this role, Knights will manage IDC Retail Insights' Worldwide Omni-Channel Customer Experience Strategies research program while providing consultancy and advisory support to retailers and IT vendors serving the retail industry.

With 15 years of experience across the IT and retail sectors, Knights brings a deep understanding of the demands and challenges of retailers and which technologies support their needs in addressing ever more complex consumer expectations and behavior, as well as vendor market trends.

Previously, Knights was the editor of Retail Technology magazine, which has a combined online and print readership of over 30,000 industry professionals. Throughout her career, Knights has written on technology and business related issues with articles and features in publications such as The Independent, The Times, The Financial Times, The Telegraph, Techworld, TechWeekEurope UK, CIO UK, Computer Weekly,, and ZDNet.

"Miya is well known and respected across the retail industry, both with retailers and vendors, and brings to IDC her breadth and depth of knowledge and industry credibility. Through the global reach and expertise of IDC, I look forward to Miya leading and driving our research focused on customer experience strategies as this is core to how retailers engage with the changing expectations of consumers," said Spencer Izard, head of European Retail Insights at IDC.

In her role at IDC Retail Insights, Knights will research topics that address trends in customer experience, physical and online/digital retail store system architecture, engaging customers through mobile devices, loyalty and personalization, and consumer-centric multichannel objectives.

IDC Retail Insights' Worldwide Omni-Channel Customer Experience Strategies program tracks and analyzes key trends in store systems, ecommerce, and multichannel capabilities, and consumer adoption of these technologies.

To arrange a one-on-one briefing with Miya Knights or for additional information about IDC Retail Insights, please contact Kanupriya at +44 (0)20 8987 7111 or

About IDC Retail Insights  

IDC Retail Insights assists retail businesses and IT leaders, as well as the suppliers that serve them, in making more effective technology decisions by providing accurate, timely, and insightful fact-based research and consulting services. Staffed by senior analysts with decades of industry experience, our global research analyzes and advises on business and technology issues facing the retail industry. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology market. IDC is a subsidiary of IDG, the world's leading technology, media, research, and events company. For more information, please visit, email, or call +44(0)2089877100. Visit the IDC Retail Insights Community at

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