Press release BoxID: 454980 (IDC Central Europe GmbH)
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  • 60314 Frankfurt am Main
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  • Angela Vacca
  • +39 (2) 28457-355

Oil and Gas, Financial Services, and Media Are Top Performers, According to New IDC Survey

(PresseBox) (MILAN, ) The latest survey of the Western European market by International Data Corporation (IDC) shows that utilities/oil and gas, financial services, and media are the verticals with the most positive business outlook.

Respondents in these sectors have greater external ICT spending, with a positive balance of 10% between respondents expecting an ICT budget increase and those expecting a decrease. Also, when choosing an IT vendor, they are more interested in the vendor understanding their business than in a lower price solution, seeing IT more as a business enabler than a cost.

The survey also showed that government and education have the weakest business outlooks, as well as the lowest external spending among verticals. In these sectors, "low price" ranks higher as a criteria for choosing a vendor, while criteria such as "innovation" are ranked lower than the average.

IDC's European Vertical Markets Survey 2011 is a landmark study of IT solutions, investment priorities, and emerging technologies in over 73% of the European economy. The survey is designed to offer flexible analysis, enabling coverage of a number of interlocked dimensions, including vertical subsectors, company sizes, and countries.

IDC interviewed 2,044 companies with more than 20 employees across the five leading Western European countries (France, Germany, Italy, Spain, and the U.K.). The survey investigates a broad range of topics, including business and IT priorities, IS budget dynamics, channel selection, companies' satisfaction with primary IT suppliers, adoption plans for a wide range of solutions, penetration and investment plans for packaged software and hardware solutions, software as a service, and outsourced services.

More information on the survey, including the methodology and survey respondent profiles by vertical market and company size, is presented in the free study IDC European Vertical Markets Survey, 2011: Methodology (IDC #M09T, September 2011). Survey-based research is available at under the European Vertical Markets and European Small and Medium Business Markets services. For more information, please contact Angela Vacca at

IDC Central Europe GmbH

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 45 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting