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New IDC MarketScape Provides a Vendor Assessment of the Western European Enterprise Endpoint Security Market
"IDC believes this market in Western Europe continues to be a competitive battlefield, with the leaders and major players protecting their market position, while the contenders expand their reach into new markets or attempting to maintain a strong hold in the European markets," said Kevin Bailey, research director, IDC European Security Software. "The integration of endpoint security and other corresponding threat mitigation technologies will change the landscape and prominence of vendors in Europe over the next two to three years."
This analysis revealed that vendors need to appreciate the diversity that exists within the 16 Western European countries (and wider CEMA countries), adjusting their go to market plans around product support, lifecycle and embracing Web 2.0 technologies to gain feedback and regional requirements that present increased revenue opportunities outside of the Americas and Asia Pacific. Vendors positioned as major players and contenders can increase their position by focusing on areas of opportunity identified in the report, providing revenue and customer growth in this $2.3 billion (2013) Western European market.
The IDC MarketScape report utilizes a rigorous scoring methodology that produces a definitive assessment of each vendor's current market capabilities and strategies for competing in the future.
Additional key findings include:
- The enterprise endpoint security market remains highly competitive, with differentiation provided via advanced malware detection, integration policy management, mobile security management, and customer dependent delivery models.
- Vendors whose current or strategic plans indicate collaborative and/or competitive integration will stand out to customers who voiced their need for simplified integration to reduce resource intensity against increased threats.
- Pricing and licensing options have started to become more flexible, providing customers with singular and hybrid delivery opportunities to meet efficiencies around budget and operational controls.
IDC MarketScape: Western European Enterprise Endpoint Security Vendor Analysis (IDC #IS01V, March 2013) is a vendor assessment of the enterprise endpoint security industry in Western Europe utilizing the IDC MarketScape model. The vendors covered in this IDC MarketScape analysis include established and emerging vendors; eleven in all. The vendors are Bit Defender, Check Point Software, Eset, F-Secure, Kaspersky Lab, McAfee, Microsoft, Panda Security, Sophos, Symantec, and Trend Micro.
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