Local PC Stars Are Making Steady Gains on Market Leaders, According to IDC's Monthly PC Tracker

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It has been tough times in the PC market over the past several years with PC shipment volumes contracting since early 2012 and pulling down shipments of most PC vendors. Nevertheless, a few local heroes are finding ways to grow their business despite the challenging conditions and sometimes volatile monthly trends.

Chinese vendor Tongfang (ranked 12th in global PC shipments in 2013) leads the top vendors in PC growth in 2013 through August with shipments increasing 10% from a year ago and far outpacing the overall market, which declined -12% over the same period in top regional markets covered by IDC's Monthly PC Tracker. Tongfang has focused on the commercial desktop market in China, which represents over half of the company’s shipments compared to less than 30% globally. In August, Tongfang shipments were up 34% from a year ago.

"Despite slower overall PC shipments in China, the commercial market and segments like education and government in particular continue to see significant demand, including revival of some delayed projects," said Antonio Wang, Associate Director, Client System Research, IDC China. "Tongfang has been able to capitalize on this based on its customer relationships and winning projects, such as in the Qinghai province education order, China's food and drug administration, and national tax administration in the third quarter."

Brazilian vendor Positivo (ranked 11th in global PC shipments in 2013) led the top vendors in PC growth through the first half of 2013. Its June and July shipments remained strong, growing on top of a substantial jump in commercial portable volume a year ago. However, its August growth took a substantial drop, pulling year-to-date growth down to single digits behind only Tongfang. "Some of the volatility in Positivo shipments is due to bids in the education and government segments," said Pedro Hagge, Consumer and Commercial Devices analyst in Brazil. "These deals can be unpredictable, and some have shifted from PC's to tablets, but Positivo continues to grow faster than the market overall."

Other local heroes worth noting, and growing faster than the rest of the top 15 global players, are: Canaima - a Venezuelan educational program reaching number 14 globally, which is shipping portable PCs to students. And Haier - a Chinese vendor reaching number 13 globally, which has traditionally focused on the consumer market, but has a rapidly expanding commercial business as well.

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IDC's Monthly PC Tracker covers trends in top PC markets around the world. For more information, or to subscribe to the research, please contact Kathy Nagamine at 650-350-6423 or knagamine@idc.com.
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