IDC's New Enterprise Mobility Consulting MarketScape Shows Importance of Addressing Both the IT and Line of Business Leads

(PresseBox) ( FRAMINGHAM, Mass, )
In its newly published worldwide enterprise mobility (EM) consulting MarketScape, International Data Corportation (IDC) determined that most firms offer a diverse set of pricing schemes to cater to a client's unique demands for consuming enterprise mobility consulting services. Additionally, consulting and systems integration firms have developed solid cost-benefit analysis to facilitate an increased adoption of their enterprise mobility consulting services portfolio.

"While IT remains the chief sponsor of enterprise mobility consulting services in an enterprise, the interest in and buying power of lines-of-business heads and the CMO's office for enterprise mobility consulting projects are almost the same. Therefore, it's ever more critical for enterprise mobility consulting providers to be able to penetrate both the IT and the business leads within their client base to succeed in winning deals in the enterprise mobility consulting space," said Ali Zaidi, Senior Research Analyst, IT Consulting and Systems Integration Strategies.

This IDC MarketScape assessment found Accenture, IBM, and PwC to be Leaders in the worldwide EM consulting market with Capgemini, Cognizant, Deloitte, and Wipro being recognized as Major Players.

While this evaluation was scoped to include only enterprise mobility consulting, most customers indicated that a vendor's capabilities in mobile platforms and application development were an important consideration in their selection process. IDC believes pure-play mobility consulting strategy firms will be at a competitive disadvantage compared with vendors that offer a full life cycle of enterprise mobility-related services, because the latter have more experience linking strategy with execution.

Complying with new or existing regulations, enhancing their own customers' experience, and improving operational efficiency are the key business priorities for firms that utilize enterprise mobility consulting to run their businesses.

IDC found that CIOs and line-of-business leaders are the top two buyers of enterprise mobility consulting services at the worldwide level.

The study, IDC MarketScape: Worldwide Enterprise Mobility Consulting 2013 Vendor Analysis (IDC #241030), provides a vendor assessment of the 2013 enterprise mobility consulting services through the IDC MarketScape model. This assessment discusses both quantitative and qualitative characteristics that define success in today's EM consulting market.

About IDC MarketScapes

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of IT, telecommunications, or industry-specific suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT, telecommunications, or industry-specific vendors can be meaningfully compared. The framework also provides technology buyers with a transparent foundation to allow companies to independently compare the strengths and weaknesses of current and prospective vendors.

For more information about IDC MarketScape, please contact Karen Moser at kmoser@idc.com.
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