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IDC's 2014 Social Business Survey Shows Dramatic Change in Terms of How We Work, Connect with Employees, Customers, Partners, and Suppliers

(PresseBox) (Framingham, Mass., ) The sixth annual International Data Corporation (IDC) Social Business Survey revealed a rapid change in terms of the way we work, collaborate, and simply connect with our employees, customers, partners, and suppliers. A core component of this is a new set of connected workers who have an growing requirement to access information for decision-making.

- ClicktoTweet: New @IDC #Social Business Survey Reveals Top Business Priority is Promoting Company, Product and/or #Brand

"The major technology disruptors – mobile, cloud, Big Data and the Internet of Things – have become intertwined with social workflow and communications," said Vanessa Thompson, Research Director, Enterprise Social Networks and Collaborative Technologies at IDC. "This will continue to have a dramatic impact on the way we get work done and ultimately how we connect with employees, customers, partners, and suppliers."

Additional findings from the IDC survey include the following:

- Over the next 12 months, the most important business priority companies will be focusing on is promoting the company, product, and/or brand with over 23% of survey respondents noting this as the top priority. Generating revenue through direct sales will be a priority for 19% of respondents, and 14% will prioritize communicating to internal business colleagues.
- Of the 700 respondents, nearly 62% said finding experts and handling exceptions and approvals remain to be fervent organization-wide challenges in terms of daily job responsibilities.
- Many users treat email in the same way that they do a task management system because business processes are so heavily reliant on email. With this, 31% of respondents note that the top task they perform on a smartphone is to "check" emails.
- The number of users who feel compelled to use personal file sharing and synchronization applications not sanctioned by IT is almost parallel with those users who use and have access to some kind of IT compliant solution.

The study, Workforce Transformation – Beyond Social Technologies: IDC's Social Business Survey 2014 (IDC #252511) discusses the results of IDC's annual Social Business Survey conducted in February 2014. The survey polled 700 senior executive-level decision makers in the United States on their current and future technology and business plans, perceptions, and experiences related to the use of social media/networking for business purposes and corporate-sponsored enterprise social networks.

To purchase this study please contact IDC Sales at

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IDC Central Europe GmbH

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. In 2014, IDC celebrates its 50th anniversary of providing strategic insights to help clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting Follow IDC on Twitter at @IDC.