IDC Named Global Analyst Firm of the Year for 2012 by the IIAR
The award is based on a survey of more than 200 analyst relations (AR) professionals from across the globe. Participants were asked to rate the leading analyst firms using 15 criteria, ranging from "Breadth and Depth of Research Coverage" to "Quality of Research and Advice" and "Value for the Money". The average score across all criteria was used to provide an overall rating. Separate categories were used to allow for more equitable comparisons between the larger, global firms and smaller firms.
Among the criteria, IDC received the top scores for the breadth and depth of its geographic research coverage as well as its vertical research coverage. IDC also received high marks from the survey participants on the depth and breadth of its technology coverage as well as the quality of its research and advice. In addition, IDC was highly rated in four criteria that measure the ease of doing business with the company.
"On behalf of our 1,000+ research analysts worldwide, IDC is honored to earn this recognition from the analyst relations community," said Kirk Campbell, President & CEO of IDC. "The criteria used to evaluate the firms provide a good measure not only of each firms' products, but also their ability to work as a valued partner with clients. IDC has always focused on working closely with customers to help them make fact-based decisions to grow their businesses."
The IIAR is a not-for-profit organization established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals, enhance communication between analyst firms and vendors, and offer opportunities for AR practitioners to network with their industry peers. More information about the IIAR and this year's survey can be found at analystrelations.org.
IDC Central Europe GmbH
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 48 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.