Floods Severely Disrupted Thailand's PC Market in 4Q11 and the Impact Extends into 2012, says IDC

Frankfurt am Main, (PresseBox) - Thailand's PC market in 4Q 2011 plunged 40% sequentially and 14% year-on-year (YoY) due to rampant floods in the country which badly disrupted supplies in hard disk drives (HDD).

The flooding situation plagued the nation for most of 4Q 2011 and caused demand for PCs to fall drastically. The disaster also devastated the supply chain of PC vendors. The disruption brought total PC shipments in 2011 to 17% over 2010 despite the strong momentum built in the beginning of the year.

"The consumer market was heavily impacted by the severe floods. Apart from the drop in demand, supplies were heavily constrained throughout the quarter and vendors struggled to bring stocks into Thailand. However, the PC market was not only crippled by shortages in HDD supplies. Infrastructure damage caused by the floods also hampered access to outlying cities which further pulled down the market," says Jarit Sidhu, Associate Market Analyst for Client Devices Research at IDC Thailand.

Demand from the public sector fell sharply after two quarters of strong spending and the floods also wreaked havoc on the automotive and manufacturing industries as most businesses were busy trying to salvage the situation in 4Q 2011.

Although demand for PCs is expected to bounce back in 2012 with post-flood rebuilding work being the main stimulator, supply constraints will continue to affect shipments in the upcoming quarters. IDC's updated forecasts indicate that Thailand's PC market in 2012 will expand moderately, by a mere 12%. Shipment growth in the first half of the year is expected to be tepid before it begins to pick up pace as the year progresses.

IDC Central Europe GmbH

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 47 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.

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