Evolutionary Changes in the Media and Entertainment Industry Drive Raw Storage Demand, IDC Says

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Today the media and entertainment (M&E) industry revolves around the monetization of digital content. Technical advances are reshaping many aspects of the industry, from video capture and post-production to delivery and archiving. In turn, these developments are fueling demand for storage. According to new research from International Data Corporation (IDC), this growing relationship between the M&E and storage industries will drive new approaches to data management and distribution and force acceptance of new technology developments, such as aggressive use of cloud-based storage, across the industry ecosystem.

"New technology and content delivery methods are redefining the M&E industry," said Amita Potnis, Research Analyst, Storage Systems. "As the industry continues to grapple with constant change, an ecosystem of storage and services suppliers has emerged, often making it unclear as to where, how, and to what extent storage and other related services are used. To provide a better understanding of the industry's current needs and challenges, IDC is publishing a series of reports that examines storage-related technology adoption trends within the M&E space."

The first report in the series, Storage Consumption and Dynamics in the Media and Entertainment Industry (IDC #243546), provides an in-depth look at each step of the digital asset lifecycle and its impact on storage requirements. The report examines the changing dynamics of storage in the Media and Entertainment industry and provides:

  • An overview of media and entertainment market dynamics and the current digital asset lifecycle for television and cinematic content,
  • Insight into how content capture, production, distribution, and archiving are impacting and changing IT requirements for in-house storage and cloud-related storage services,
  • A vision of current media and entertainment storage-related business inefficiencies and guidance on how to address these issues,
  • An overview of the storage hardware/software/services vendors who provide essential components to the industry, and
  • IDC's essential guidance on how the media and entertainment industry can address evolving media asset management requirements.
Additional findings from the report show that:

  • Cloud adoption is still feared in the M&E industry for security reasons as any breach would result in direct monitory loss,
  • Content creation and post-production still often relies on outdated and inefficient content sharing methods,
  • Globalization and the delivery of content in different geographic regions with different video standards increase storage requirements, and
  • Future value of older content is often unclear, which perpetuates an "archive all" mentality and increases storage demand.
"The evolving complexity of the digital asset lifecycle is forcing media and entertainment providers to reevaluate their storage infrastructure and services strategies, as datacenter capacity demands increase beyond the petabyte level," explained Paul Hughes, Program Director, Storage and Data Management Services. "Media and entertainment providers have little choice but to review their existing media lifecycle workflows, eliminate out-of-date processes, revamp existing storage strategies, and adapt in real time to prepare for future data demands being driven by higher quality video."

Subsequent reports that will be available as part of this special report series include:


  • Archival Strategies for Media and Entertainment
  • Changing Demands for Storage in Media Distribution
  • Storage Strategies for Media Capture/Post Production
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