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IBM Deutschland GmbH IBM-Allee 1 71139 Ehningen, Germany http://www.de.ibm.com
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IBM Deutschland GmbH

Sproxil und IBM sagen Arzneimittelfälschern den Kampf an

(PresseBox) (Ehningen, )
Sproxil, ein auf Markenschutz spezialisiertes Unternehmen, nutzt IBM-Technologie, um die Pharmaindustrie im Kampf gegen Arzneimittelfälschungen zu unterstützen. Verbraucher können damit in Sekundenschnelle die Echtheit von Verschreibungen per Handy prüfen.

Mit Hilfe der mobilen Produkt-Authentifizierungs-(MPA)-Lösung von Sproxil verhindern Kunden aus der Pharmaindustrie wie Merck und GlaxoSmithKline Produktfälschungen. Dabei wird ein Label zum Freirubbeln auf der Verpackung angebracht. Nach dem Kauf können die Verbraucher einen bestimmten Code freikratzen und kostenlos per SMS verifizieren lassen. Die Antwort erhalten sie innerhalb von Sekunden.

Weitere Informationen: http://www-03.ibm.com/...
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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.