IBM To Deliver New POWER7 Systems To Manage Data-Intensive Applications

(PresseBox) ( Armonk, N.Y., )

- New systems announced as record number of customers migrate from competition to IBM Power Systems

- Industry's highest TPC-C benchmark result beats HP and Oracle by wide margin

- New highend system is five times more energy efficiency than comparable UNIX systems from HP and Oracle

- New entry POWER7 servers designed to meet the demands of midsize companies - starting at less than $6,500

IBM (NYSE: IBM) today announced new POWER7® systems designed to manage the most demanding workloads and emerging applications, including a highend system that offers markedly better energy efficiency than competitive systems from HP and Oracle.

IBM also announced a pair of developments that illustrate the company's continued momentum for Power in the $13 billion UNIX market, in which IBM has experienced a 14point revenue share gain since 2005.

- IBM has achieved the industry's highest ever TPC-C (transaction processing) benchmark using a Power Systems configuration with DB2, hitting 10,366,254 transactions per minute, which beat HP's best by more than 153% and Oracle's best result by more than 35% (1). The IBM result represents 2.7 times better performance per core than the Oracle result, and it is 40% less expensive than Oracle's best result. HP's best result is over twice as expensive as the IBM result.

- A record 285 customers moved critical business workloads to IBM systems and storage from the competition in the second quarter of 2010, including 171 from Oracle and 86 from HP. More than 2,600 companies have switched from the competition to IBM Power Systems since IBM established its Migration Factory program four years ago.

The new systems - servers, software and IBM's industryleading PowerVM virtualization capabilities - allow customers to better manage everincreasing amounts of data in an interconnected world and to conserve energy and floor space in burdened data centers. They are part of a yearlong rollout by IBM of workloadoptimized systems for the demands of emerging business models such as smart electrical grids, realtime analytics in financial markets and healthcare, mobile telecommunications, and smarter traffic systems.

New technology from IBM announced today includes the new highend IBM Power® 795 system; four entrylevel POWER7 processorbased servers designed specifically for midmarket clients; and a POWER7 processorbased workloadoptimized Smart Analytics System that helps businesses draw realtime information from massive amounts of data.

The new 256core IBM Power® 795 offers more than five times better energy efficiency compared to servers from Oracle and HP(2). It uses IBM's leadingedge EnergyScale(TM) technology that varies frequencies depending upon workloads. This new system supports up to 8 terabytes of memory and provides over four times the performance in the same energy envelope as the fastest Power 595, IBM POWER6 processorbased highend system.

The new POWER7 technology supports four times as many processor cores as prior systems and uses the latest PowerVM(TM) virtualization software to enable customers to run over 1,000 virtual servers on a single physical system, enabling a huge improvement in operating efficiency. For the many customers nearing capacity limits for energy, space and cooling in datacenters, consolidating older systems to the new highend Power 795 could result in more headroom - with energy reductions of up to 75% for equivalent performance capacity - allowing for workload growth in existing datacenters and helping companies to potentially avoid or reduce the cost of expanding or building new data centers.(3)

IBM also announced Power Flex, a new environment composed of two or more Power 795 systems, PowerVM Live Partition Mobility and a Flex Capacity Upgrade on Demand option. This solution enables clients to shift running applications from one system to another to perform system maintenance without downtime, helping to balance workloads and more easily handle peaks in demand.

Express Servers The four Express servers announced today - IBM Power 710, 720, 730 and 740 Express - offer midmarket clients the outstanding performance, energy efficiency and other benefits of POWER7 technology in compact rackmount or tower packages. These highdensity, cost efficient servers minimize complexity and provide the memory capacity, internal storage options, I/O expandability and RAS features needed for demanding workloads in today's highgrowth midsize business.

Attractively priced starting at $6,385 (4) and available from IBM and IBM Business Partners, these easytoorder IBM Express models allow clients to choose the configuration that satisfies their requirements and receive half the processor core activations at no additional charge. The new Express servers run over 15,000 applications based on AIX, IBM i and Linux operating systems. PowerVM software is also optionally available on the four new Express models, allowing clients to consolidate multiple workloads on one or more servers.

GHY International, a familyowned business in Winnipeg, Manitoba, which has been operating for more than a century, is using Power Systems running three operating environments - AIX, IBM i and Linux -- in concert with other IBM hardware and software to manage a growing international trade services and consulting business. Dedicated to helping clients buy and sell goods internationally, GHY is using POWER7 systems to help customers manage the staples of worldwide trade, such as compliance and risk management, in real time, saving businesses time and money by expediting the production of customs forms.

"This is critically important in a time when we have smarter applications and the horsepower to drive them," said Nigel Fortlage, vice president of information technology for GHY International. "IBM Power Systems have allowed us to use a cross platform server consolidation and virtualization strategy to effectively manage these new, emerging customs workloads. The ability of IBM Power servers to run multiple operating systems simultaneously is an enormous benefit to GHY, and the impact of virtualization on productivity has been astounding."

Smart Analytics System The IBM Smart Analytics System 7700 with POWER7 technology delivers a single, optimized system with the right balance of software, systems and storage capabilities for workloads generating unprecedented amounts of data at extreme speeds - providing a powerful analytics platform that can be deployed and customized for clients in a matter of days. This solution helps clients quickly draw insights from vast amounts of data to anticipate emerging business trends, capture new opportunities and avoid risks.

The Smart Analytics System, which features several pretested Power Systems 740 Express server configurations, IBM DB2® powered and InfoSphere(TM) Warehouse software and AIX, analyzes data where it resides. This is important as clients seek to shorten the cycle time between processing and results, and seek to avoid the costs of migrating data from one system to another.

Roanoke, VAbased, Advance Auto Parts, a leader in the automotive aftermarket, has more than 3,500 stores with more than 51,000 employees. Recently, the chain deployed the Smart Analytics System to more efficiently analyze national sales and inventory data up to 10 times faster than before.

"IBM's level of optimization addresses the growing demands of dataintensive workloads versus other competitive offerings while also helping to reduce IT costs. The system makes it easier to analyze data integrated from multiple databases and thereby, turning that data into actionable insight quickly," said Bill Robinette, director of Business Intelligence, Advance Auto Parts. "That insight allows us to understand what our customers are buying at specific store locations. Data on the make and model of the cars they own can help us more effectively manage inventory to ensure the right auto parts such as batteries, headlights, and brakes are in stock."

Systems announced today will be generally available on September 17, 2010.

For more information on IBM workload optimized systems, please visit
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