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eZ Live Viewer 2 unveils new simple to use real-time web analytics solution for content rich websites
While version 1.0 of eZ Live Viewer focused on providing a real-time content trending solution, this new version offers many new features to benefit organizations dealing with large volumes of content and with high levels of web traffic.
The vision behind eZ Live Viewer is to create an analytics tool that is so easy to use and interpret that non-technical staff can work on it straight away. Intuitive insights via a unique infographic visualization has been the driver to enable a large range of users to work with this analytics solution straight away. Additionally today's analytics tools must focus on real-time analysis, as very few businesses can afford the luxury of waiting for the data to be captured, processed, analyzed and digested.
"Ultimately, the tool should release you from needing to hire a data scientist to understand a lot of what is going on on your website and be able to react quickly. Getting easy to use analytics into the hands of content managers and editors is a major efficiency driver," says Roland Benedetti, VP Product Services.
"It is very exciting to reach now a stage where we are able to provide predictive analytics that are understandable and concrete when it comes to improving the performance of websites" says Christof Zahneissen, Chief Product Officer at eZ Systems. "For instance, we are able to recommend changes to front pages, and predict a measurable gain on the recommendation, like 'your conversion rate will be improved by 12.5%'". This is a new step forward in the direction of providing a global experience management platform.
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