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Interakting, Business & Decision Group's web agency, a Gold eZ Systems Integration partner, launches its "eZ Way 2 Magento" offering a connector that interfaces eZ Publish and Magento(r), combining a powerful Content Management System (CMS) with a leading e-commerce engine.

Interakting, a recognized player on the e-commerce and content management markets, has created the first eZ Publish/Magento(r) connector, validated by the eZ Systems company, creator and vendor of the eZ Publish Web Open Source content management platform.

"eZ Way 2 Magento" is a major eZ Publish solution development thanks to which the Magento(r) solution can be managed in an entirely transparent manner, while its e-commerce strengths are combined with eZ Publish's editorial and online store publication features.

The "eZ Way 2 Magento" connector is available on eZ Systems' eZ Market, which provides the market with certified plug-ins to enhance eZ Publish's platform features.

"Today, all brand sites are reviewing their strategy in order to optimize their e-commerce setup. The access to end customers has become essential to building new sales and marketing strategies. "Retailtainment" is still for most an important differentiating factor, so using a powerful content management tool has become a must," highlights Alain Werdenschlag, Interakting agency Director.

In view of the market's failure to fully meet this dual challenge, Interakting decided to combine eZ Publish Enterprise with Magento(r). The connector combines a powerful content management engine with a very versatile e-commerce engine. The eZ Publish/Magento(r) connector aims at integrating all the necessary features for Magento(r)'s e-commerce to work in eZ Publish. Websites managed with eZ Publish will have e-commerce tools in their CMS to help drive sales and retailtainment. User navigation is transparent and smooth: browsing within eZ Publish without changing of domain, accessing to both systems is fully simultaneous and two-way. The products catalogue, the product data sheets, the shopping cart, the integration of various payment methods such as Paypal and all other e-commerce platform features are directly accessible in eZ Publish.

Christof Zahneissen, eZ Publish Product Manager states: "Integrating content management and shopping creates a unique user experience which is absolutely essential to building customer loyalty and providing successful e-commerce offerings. Convergent physical, digital and mobile multi-channels are at the heart of customer experience development. Interaction with targets is now a constant concern. And this is what eZ Publish is all about."

"Technically speaking, we have chosen a model that allows eZ Publish to manage, in an independent way, Magento output within its templates; this guarantees strong upward compatibility with any future Magento developments," says Raphael Carles, Interakting agency Technical Director.

About Interakting

Interakting, a Business & Decision Group division, is an international web agency that brings together some 350 Internet and digital media specialists. It provides its customers with a complete services offering driven by its expertise areas: Consulting, Web Analytics, IT Development, Web Design, Hosting. Interakting is widely known for its ability to build big Internet setups requiring standard platforms. For more information, please visit:

Business & Decision is an international Consulting and Systems Integration (CSI) company. It is a leader in e-Business, Enterprise Information Management (EIM), Enterprise Solutions as well as management Consulting. Business & Decision contributes to the success of customer projects by driving maximum business performance. The company has a reputation for functional and technological expertise and has forged partnerships with all of the key technology vendors. Located in 19 countries, Business & Decision currently employs more than 2800 people in France and worldwide.

Additional information is available at

About Magento(r)

Magento is the e-commerce platform recording the strongest international growth, with over 200 solutions suppliers and 800,000 stores including leader brands, innovative enterprises and major distributors, and an annual transaction volume that exceeds $25 billion. Magento is a feature-rich platform solution that provides online stores with flexibility and total control over online store presentation, content and features. Based in Los Angeles, Magento is a rapidly-developing entrepreneurial organization whose mission is to support the world's e-commerce ecosystem.
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