New market launch for InfoZoom
humanIT positions its InfoZoom 8.0 release with a market relaunch
New technology, new design
In InfoZoom 8.0, the renowned analysis software offers rich new functionality as well as a completely new look and feel. The user interface, for example, now uses Microsoft’s Ribbon concept and boasts the same usability as Office programs.
The newly designed InfoZoom brand supports this innovative positioning. As part of a consequent communication strategy, the company chose to develop a new logo, claim and design elements in order to establish a modern, memorable brand and increase market awareness for the software.
Focus on partners
Since InfoZoom sales are targeted through indirect channels, humanIT’s partner concept played an important role throughout the relaunch. The new Web site, for example, contains a secure section exclusively for partners and includes an entertaining video illustrating the key benefits of InfoZoom. As part of the new brand positioning, the site also contains product videos and other useful marketing materials, which also serve as valuable communication instruments for partners.
HumanIT will officially launch InfoZoom 8.0 and the new design at the InfoZoom Best Practice Day on 17 November 2011 at Birlinghoven Castle near Bonn.
“The objective of this relaunch was to establish a coherent brand concept in order to support our partners even more effectively,” commented Stephan Hofer, who is responsible for marketing at humanIT Software GmbH.
“We want to build awareness for InfoZoom among our users and now have a solid foundation for launching our planned campaigns for current and potential customers. For now, we can’t wait to see the reactions of our partners and customers when we present InfoZoom 8.0 and the new brand relaunch at InfoZoom Best Practice Day and InfoZoom Partner Day.“
humanIT Software GmbH
humanIT Software GmbH is the manufacturer of InfoZoom, a unique tool for visualizing mass volumes of information. Business users can intuitively use this software to directly understand and analyze their data with a few clicks of a mouse.
Companies can purchase InfoZoom through integration partners and value added resellers. The InfoZoom SDK allows partners to flexibly and efficiently integrate this technology for data selection and analysis. InfoZoom complements BI, ERP, CRM, DQM, DM and many other types of applications.
humanIT, which was founded in 1997 as a spin-off of the Fraunhofer Institute, is a subsidiary of the proALPHA Group.
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