InfoZoom spot wins red dot design award
Smart fisherman in the data flood reels in international design prize
humanIT Software GmbH, the manufacturer of the IT solution for fast, simple data analysis, contracted the production of the spot in 2011 as part of its new communication activities for the InfoZoom brand. InfoZoom is targeted to business professionals and decision-makers who have to analyze growing amounts of data without IT support, and the Fraunhofer Institute has developed this powerful, in-memory analytic tool for this exact purpose. With just a few mouse clicks, users without special IT skills can leverage the full potential of their business data and find the answers they need in their day-to-day work. The award-winning spot illustrates the prime benefits of the analytic tool including its distinctive way of displaying a bird’s eye view of the complete data pool and flexible analytic capabilities with a few mouse clicks.
Stephan Hofer, who is responsible for marketing and PR at humanIT Software GmbH, is delighted about the award for spot°entwicklung. “Although the Fraunhofer Institute developed InfoZoom 15 years ago, the underlying idea is omnipresent in current IT trends such as self-service BI or ad hoc analysis. Through the fisherman and other characters created using data collages, our current campaign grabs the viewer’s attention and communicates this idea in a way that you don’t need to be an IT professional to understand. We are delighted to receive this recognition as well from the renowned red dot jury and, in particular, send our special thanks to Marc Böttler, Art Director at spot°entwicklung, who developed and implemented the charming optic for the prize-winning video.”
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humanIT Software GmbH
humanIT Software GmbH
InfoZoom is a unique software tool for analyzing mass volumes of information spontaneously. Business users can intuitively use this software to directly understand and analyze their data with a few clicks of a mouse.
Companies can purchase InfoZoom through integration partners and value added resellers. The InfoZoom SDK enables a flexible integration to enhance BI, ERP, CRM, DQM, DM and many other types of applications.
humanIT is the manufacturer of InfoZoom. Founded in 1997 as a spin-off of the Fraunhofer Institute, the company today is a subsidiary of the proALPHA Group.