PwC assessed small and mid-sized companies with head offices in Switzerland that are considered to be market leaders on at least one continent, or the best in their specific industry.
They found that three factors were common among these companies: client orientation, a culture of innovation and strong research and development.
At Hocoma, all three factors are present in the day-to-day. Hocoma was founded on a basis of research and development; and innovation still drives the solutions that help patients get back to their normal daily life and therapists to help their patients achieve that.
When asked how the company dealt with competition in the market, Dr. Gery Colombo, CEO of Hocoma, pointed out that similar products exist or are being introduced into the market, mainly in China. Hocoma, however, covers the entire value chain from research to customer training, a comprehensive concept other companies simply can’t match.
Swiss world market leaders are niche suppliers with high production costs. They are only able to survive in the global market if their products are of the absolute best quality and if they are focused on the needs of their customers.
Dr. Colombo continued by saying, "Hocoma employees know what they’re working toward. They understand they have the power to revolutionize an industry and change people’s lives for the better. And that is all the motivation I need."
Reference:
"Swiss Champions: Agile, innovative and resistant to crisis" http://www.pwc.ch/... w.pwc.ch%2Fde%2Fpublikationen.html
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