Special emphasis is given to the services offered to customers, from seminars to Applications Competence Centers to energy efficiency consulting.
"When we prepared the new pages, we always had one eye on the customer," says Katharina Schäfer, online project manager at Heraeus Noblelight. "Visitors shall find the information they need quickly and easily."
Each page has a direct link to a contact for the specific applications or products. There are several options to download the associated case studies, data sheets or brochures directly near the information, or to request them easily.
The photos and engineering drawings are accompanied by numerous videos vividly showing the applications of the specialty lamps.
By the end of this year, the new website will also be optimised for mobile terminals.
Heraeus, the technology group headquartered in Hanau, Germany, is a leading international family-owned company formed in 1851. With expertise, a focus on innovations, operational excellence and an entrepreneurial leadership, we strive to continuously improve our business performance.
We create high-quality solutions for our clients and strengthen their competitiveness in the long term by combining material expertise with technological know-how. Our ideas are focused on themes such as the environment, energy, health, mobility and industrial applications. Our portfolio ranges from components to coordinated material systems which are used in a wide variety of industries, including the steel, electronics, chemical, automotive and telecommunications industries.
In the 2014 financial year, Heraeus generated product revenues of €3.4 bn and precious metal revenues of €12.2bn euros. With around 12,600 employees worldwide in more than 100 subsidiaries in 38 countries, Heraeus holds a leading position in its global markets.