The all-electric Porsche Taycan is the sportscar of the future. The German luxury manufacturer wants to guarantee owners of the new model maximum driving pleasure, groundbreaking connectivity and a complete charging infrastructure – and the Taycan concept succeeds in bringing all of that together. That’s why it offers more than just the sporty drive you’d expect from a Porsche – it comes with an exclusive eMobility experience too. That means premium access to Porsche’s charging infrastructure and eMobility services. Now, in need of a partner for the development and operation of a charging infrastructure of around 50 DC and over 200 AC charging stations by 2021, Porsche Japan KK has gone with the expertise of the market’s leading EV charging software specialists. They’ve also chosen to work with has·to·be on the eMobility app for Taycan owners.
Delivering a Premium eMobility Experience
“We’re extremely proud to be delivering such a complex project with such exceptional quality demands,” says has·to·be CSO Tobias Scharfen. “Despite Japan’s completely different technical and commercial framework, we’ve succeeded in packaging both the CPO and MSP functions for Porsche Japan, thus smoothing the Taycan’s market entry. Stepping into the Japanese eMobility market is an enormously complex undertaking. Which is why I really want to thank our team, which carried out the entire project on a remote basis from our Austrian headquarters.”
Andre Brand, Head of Corporate Development & Strategy of Porsche Japan KK, is equally excited about the partnership: “We are really excited that with has·to·be gmbh we have gained a strong and immensely knowledgeable partner in the field of EV charging. The be.ENERGISED platform allows us to operate and flexibly scale our advanced and expanding charging infrastructure. Together with has·to·be we have adapted the be.ENERGISED platform to Japanese requirements and are now able to offer the industry-leading Japanese charging solution and a premium EV customer experience.”
Operating Porsche Japan’s Exclusive Charging Infrastructure
The Porsche E-Performance charging infrastructure network is being set up to ensure that owners have enough charging options to keep their all-electric Taycans rolling – no matter where they happen to be. As the Taycan is introduced to Japan, the priority is to install around 50 DC charging stations at selected Porsche dealer locations. be.ENERGISED will handle reliable charging infrastructure operation and monitoring, with additional 24/7 English-language support for both the dealers and the local subsidiary. A further 200 AC charging stations have been confirmed for installation in 2021 – and the door is open for more expansion phases beyond that. This is no problem for be.ENERGISED, which is designed to adapt and scale in accordance with client requirements or changed market conditions.
Combining the Porsche and Charging Experiences in a Single App
Owners will have exclusive use of Porsche’s eMobility service. A white label app – the latest step in the company’s eMobility offering, will allow them premium access to the Porsche charging network. Once they’ve downloaded the app, they’ll be able to authenticate using their Vehicle Identification Number (VIN). The app will then identify the user as a Porsche customer. The structure, display and layout has been adapted to suit the Japanese market. The app makes it easy for the user to locate any Porsche charging stations – and also serves as a direct user interface. Scanning a QR code (also adapted for Japan) on the charge point unit begins the charging session – which can be billed directly to a credit card. All compatible public charging stations of the Nippon Charging Service1 are also visible in the app
1 A joint Venture between Nissan, Honda and Mitsubishi. Supported by the Development Bank of Japan (DBJ), its goal is to promote the development of the Japanese charging infrastructure.
About Porsche Japan K.K.
Porsche Japan K.K. was established in 1995 as an official importer wholly-owned by Porsche AG. While expanding the model range with the Porsche 911 as the icon, Porsche Japan recorded its highest ever number of new vehicles sold in Japan in 2019 of 7,192 units, marking the 10th year in a row that sales of new vehicles has increased. In 2020, Porsche introduces its first all-electric sports car, the Taycan, to the Japanese market. Currently, Porsche has 45 authorized dealers throughout Japan and in summer 2021, Porsche Japan plans to open a brand experience facility called “Porsche Experience Center Tokyo.”
- Project with Porsche’s Japanese subsidiary and the 45 dealers in the country.
- Installation of around 50 DC charging stations over 200 AC charging stations by 2021.
- Charge point operation and 24/7 second-level support via be.ENERGISED, the eMobility cloud platform.
- eMobility service provision via an exclusive white label app – using Vehicle Identification Numbers for initial registration and direct payment.
Delivering a Premium eMobility Experience
“We’re extremely proud to be delivering such a complex project with such exceptional quality demands,” says has·to·be CSO Tobias Scharfen. “Despite Japan’s completely different technical and commercial framework, we’ve succeeded in packaging both the CPO and MSP functions for Porsche Japan, thus smoothing the Taycan’s market entry. Stepping into the Japanese eMobility market is an enormously complex undertaking. Which is why I really want to thank our team, which carried out the entire project on a remote basis from our Austrian headquarters.”
Andre Brand, Head of Corporate Development & Strategy of Porsche Japan KK, is equally excited about the partnership: “We are really excited that with has·to·be gmbh we have gained a strong and immensely knowledgeable partner in the field of EV charging. The be.ENERGISED platform allows us to operate and flexibly scale our advanced and expanding charging infrastructure. Together with has·to·be we have adapted the be.ENERGISED platform to Japanese requirements and are now able to offer the industry-leading Japanese charging solution and a premium EV customer experience.”
Operating Porsche Japan’s Exclusive Charging Infrastructure
The Porsche E-Performance charging infrastructure network is being set up to ensure that owners have enough charging options to keep their all-electric Taycans rolling – no matter where they happen to be. As the Taycan is introduced to Japan, the priority is to install around 50 DC charging stations at selected Porsche dealer locations. be.ENERGISED will handle reliable charging infrastructure operation and monitoring, with additional 24/7 English-language support for both the dealers and the local subsidiary. A further 200 AC charging stations have been confirmed for installation in 2021 – and the door is open for more expansion phases beyond that. This is no problem for be.ENERGISED, which is designed to adapt and scale in accordance with client requirements or changed market conditions.
Combining the Porsche and Charging Experiences in a Single App
Owners will have exclusive use of Porsche’s eMobility service. A white label app – the latest step in the company’s eMobility offering, will allow them premium access to the Porsche charging network. Once they’ve downloaded the app, they’ll be able to authenticate using their Vehicle Identification Number (VIN). The app will then identify the user as a Porsche customer. The structure, display and layout has been adapted to suit the Japanese market. The app makes it easy for the user to locate any Porsche charging stations – and also serves as a direct user interface. Scanning a QR code (also adapted for Japan) on the charge point unit begins the charging session – which can be billed directly to a credit card. All compatible public charging stations of the Nippon Charging Service1 are also visible in the app
1 A joint Venture between Nissan, Honda and Mitsubishi. Supported by the Development Bank of Japan (DBJ), its goal is to promote the development of the Japanese charging infrastructure.
About Porsche Japan K.K.
Porsche Japan K.K. was established in 1995 as an official importer wholly-owned by Porsche AG. While expanding the model range with the Porsche 911 as the icon, Porsche Japan recorded its highest ever number of new vehicles sold in Japan in 2019 of 7,192 units, marking the 10th year in a row that sales of new vehicles has increased. In 2020, Porsche introduces its first all-electric sports car, the Taycan, to the Japanese market. Currently, Porsche has 45 authorized dealers throughout Japan and in summer 2021, Porsche Japan plans to open a brand experience facility called “Porsche Experience Center Tokyo.”
