Press release BoxID: 135603 (H & K Messe GmbH & Co. KG)
  • H & K Messe GmbH & Co. KG
  • Friedrichstrasse 39
  • 70174 Stuttgart

Software for the vehicles of tomorrow

driveIT – the international trade convention for automotive software and electronics in Stuttgart

(PresseBox) (Karlsruhe, ) The key areas of innovation in the automotive industry today are reducing fuel consumption and emissions on the one hand, and fulfilling the increasing customer demand for safety and comfort on the other. Software and electronics are key factors in the implementation of these areas. These driving forces behind vehicle development now have their own international platform for presentation, communication and purchasing in the form of driveIT. driveIT combines a specialist trade fair, convention and top-class specialist event, which makes it possible to provide comprehensive information on the latest technologies, developments and trends at the most advanced level. The first international trade convention for automotive software and electronics will take place in Stuttgart from November 4-6, 2008.

Luxury vehicles today already contain around 70 different control devices that control the engine, chassis, safety functions and driver assistance systems. And this is just the beginning: according to study by the management consultancy Oliver Wyman in 2007, electrics and electronics will remain the major driving force for innovation in cars until 2015 and beyond. Software, semiconductors, displays and drive control are the most successful technologies with an annual growth rate of eight percent and more. At the same time, even this large growth market has to develop and manufacture in a cost-effective way. For this to come about, comprehensive information on the latest technologies, standardisations and trends at global level is vital. This is made possible by driveIT, the international trade convention for automotive software and electronics, which will take place in Stuttgart from November 4-6, 2008. "With driveIT, we are creating an industry meeting point, which receives specialist support from leading figures and institutes from the automotive software and electronics sector", says Claus Hähnel, a Managing Director of H & K Messe GmbH & Co. KG, which is organising the event with the specialist trade fair, convention and award ceremony.

driveIT specialist trade fair – presentation without wastage
Due to its clear focus on automotive software and electronics, the driveIT specialist trade fair offers manufacturers, service providers, organisations and research institutes a forum in which they can find out about products, processes, new developments and solutions and present these directly to the target audience. The exhibition portfolio includes the areas of software, hardware, tools, content, engineering, process and quality management and business consulting. This makes the driveIT specialist trade convention an efficient information and purchasing platform for managers, developers, design engineers, technicians, purchasers and production and quality officers from OEMs and tier 1 suppliers.

driveIT convention – first-hand information
The driveIT convention will be held alongside the specialist trade fair. Renowned speakers from automobile manufacturers, suppliers, software companies and research institutions and organisations will present innovations, new technologies and trends from software development and electronics.

driveIT Award – award for best practice solutions
The driveIT Award is presented to exhibiting companies for outstanding innovations. The jury is made up of top-class specialists from the field of automotive software and electronics. Awards will be presented for products and services in the categories "Function/software", "Sensors/actuator technology", "Networking" and "Tools".

As well as providing a comprehensive range of information, driveIT's goal is to inspire innovations and new collaborations. driveIT will take place at the new Messe Stuttgart trade fair site, which was completed in 2007. The host city is one of the most important automobile locations in the world.

Further information is available from H & K Messe GmbH & CO. KG, Kaiserstraße 142-144, 76133 Karlsruhe (Germany), telephone +49 (0)721 570444-00, fax +49 (0)721 570444-22,, or at

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Contact for editorial offices and for requesting photo materials:
H & K Messe GmbH & Co. KG
Wieland Kniffka
Kaiserstraße 142-144
76133 Karlsruhe, Germany
Tel.: +49 (0)721 570444-00
Fax: +49 (0)721 570444-22

Doris Schulz
Martin-Luther-Straße 39
70825 Korntal, Germany
Tel.: +49 (0)711 854085
Fax: +49 (0)711 815895
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