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Web searches for popular holiday terms and destinations suffer significant drop

(PresseBox) (London, )
As the Easter getaway approaches, some tour operators in the UK are reporting an impromptu boom in holiday bookings to warmer destinations including the Mediterranean, triggered by March's extreme weather.

Not a minute too soon, as quarterly data from leading independent digital marketing agency, Greenlight, 'Holidays - Issue 16', which profiles consumer search behaviour in this vertical, found that in February, a key selling period for the travel sector, UK consumer online searches for holidays totalled 1.2 million, down significantly on November's 2.9 million.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.