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Ichikawa Soft Laboratory and Globell are now partners for the European English language sales of Silkypix
Ichikawa Soft Laboratory Co. Ltd., publisher of the well known RAW file editing software and European brand management company Globell B.V. announce their cooperation with focus on European sales
Globell assumes an active role with the sales of the successful Silkypix range in 47 European countries with the exception of Germany, Austria and Switzerland. This new partnership allows Ichikawa Soft Laboratory's to set a new strategy to sell its solution to professional photographers in Europe.
The most important decision criterion of Ichikawa Soft Laboratory for the strategic partnership with the European company is Globell's expertise in the field of photo software in European markets. Decisive for the collaboration between the two companies the successful online marketing Globell of the world's leading software brands in the digital photography in its core markets in Europe.
"SILKYPIX is an excellent RAW editing and photo development product at a very affordable price-performance ratio. It offers photographers a complete professional digital photo lab. For a successful online strategy in Europe our new partner will benefit from our knowledge of the market and the critical target group of photographers "said Jörg Regier, head of e-commerce Globell B.V. .
"With Globell we found a strong partner for sustainable growth in the online sector for Silkypix in Europe," said Shinji Nagaoka, Director in Ichikawa Soft Laboratory. "Globell plays a central role in increasing our brand presence in Europe and has both the industry-specific, as well as the cultural know-how, which is required for the operational implementation of our goals. We are confident that we will benefit from this long-term partnership and look forward to working together."
About Ichikawa Soft Ltd.
Ichikawa Soft Ltd., with headquarters in Chiba, Japan is an award winning Software Development company. Founded in 1988, Ichikawa Soft Ltd. is specialized in digital imaging software and released their first digital imaging product in 1989. Being an early innovator, Ichikawa Soft Ltd. released its first RAW processing technology “Silkypix” for digital cameras in 2001.
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