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Bloomberg Television selects consulting services from Global Media Consult to enhance its distribution and representation footprint in Western Europe
- Global Media Consult (GMC) represents Bloomberg Television across Western Europe
- GMC serving as main point of contact for Cable, Satellite and IPTV operators, reflecting Bloomberg Television’s new broadcasting strategy
- Increased distribution for Bloomberg Television in Western Europe
Cologne-based consulting firm Global Media Consult (GMC) has been selected by Bloomberg Television to represent the channel’s distribution and marketing interests in Western Europe. During past months the GMC team, led by Managing Partner Christian Knaebel, supported Bloomberg to streamline its distribution strategy and the channel’s new focus as a global English language programme.
Christian Knaebel commented: “We at GMC are honoured to have been appointed by Bloomberg Television to represent the channel’s interests in Western Europe. This agreement strengthens our position as one of the preferred marketing and distribution consulting firms for broadcasters and platform operators from around the world. With our global network of experts and partners our customers benefit from in-depth local market insights, translating into more reach, value and efficiency.”
Global Media Consult is a specialized consulting firm supporting its media business clients to develop and grow their activities. GMC’s expertise covers various fields of media consulting such as strategy, corporate and business development, content and TV channel distribution and management, media infrastructure and platform strategy – as well as identification of executive personnel. Located in Cologne, Germany, GMC serves renowned clients from the media sectors, including Al Jazeera English, KBS World, Liberty Global, SABC News International, ZeeTV and Bloomberg Television.
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