Matthias Hartmann is CEO of GfK

Matthias Hartmann takes up his position as the new CEO of GfK SE

Nürnberg, (PresseBox) - Matthias Hartmann (45) is today assuming responsibility for GfK as the new CEO, succeeding Professor Dr. Klaus L. Wübbenhorst.

After Professor Dr. Klaus L. Wübbenhorst, the long-standing CEO of GfK SE, advised the Supervisory Board in February 2011 that he would not be extending his contract which runs until the end of July 2012 for personal reasons, Matthias Hartmann was appointed as his successor on August 1, 2011.

In his last position as Global Head of Strategy and Industries, the business management graduate was responsible for the global strategy and direction of IBM Global Business Services, the consulting arm of the IBM Group. Hartmann has international experience and worked for IBM in many different countries. As a strategic thinker and consultant with a strong track record in the technology group, he has all the necessary qualities to lead GfK in a digital and increasingly networked world, to drive forward innovation and to achieve the targets set in GfK's new business strategy, "Own the Future".

Matthias Hartmann, who has been appointed as CEO for a term of three years, is now responsible for the corporate and IT strategies of the GfK Group, the internal audit, marketing sciences, corporate communications and marketing, strategic succession management and personnel development.


The GfK Group offers the fundamental knowledge that industry, retailers, services companies and the media need to make market decisions. It delivers a comprehensive range of information and consultancy services in the three business sectors Custom Research, Retail and Technology and Media. GfK, one of the leading market research organizations worldwide, operates in more than 100 countries and employs over 11,000 staff. In 2010, the GfK Group's sales amounted to EUR 1.29 billion.

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