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GfK strengthens custom research network in growth regions

(PresseBox) (Nürnberg, ) In Asia, GfK Custom Research Japan has further increased its share in the joint venture with NTT DATA SMIS and NTT DATA Corporation. In Egypt, GfK has fully acquired GfK Egypt.

GfK has strengthened its footprint in the Japanese custom research market by increasing its shares and acquiring two business units, which are now fully incorporated in GfK Custom Research Japan.

Beginning of October 2011, GfK Custom Research Japan acquired the shares held by NTT DATA SMIS in the joint venture between GfK, NTT DATA SMIS and NTT DATA Corporation and consequently increased its overall share to 86%. NTT DATA Corporation will now hold a 14% share in the business. The entire custom research business of NTT DATA SMIS has been integrated in to GfK Custom Research in the process. This also includes the online consumer panel "sMoni", which comprises more than 200,000 panel members. The full-service market research organization NTT DATA SMIS was founded in Japan in 1969 and is a subsidiary of the NTT DATA Group, which specializes in providing IT services. GfK Custom Research Japan's major clients operate in the areas of consumer electronics, automotives and retail.

Also this summer, GfK Custom Research Japan acquired the mystery shopping business assets of Nippon Media to further strengthen its capabilities in this fast-growing research segment. The company, which was established in 1982 has specialized in clients in telecommunications and energy providers.

Junichi Segawa will continue to be the Managing Director of GfK Custom Re-search Japan.

Egypt: GfK Egypt acquired outright

In July the GfK Group increased its share in GfK Egypt by 26% to 100%. The company is one of the leading market research institutes in the region and offers research and consultancy services in the areas of telecommunications, finance and real estate, trade, the pharmaceuticals market and the food industry. Important clients include Mobinil, Mercedes Benz, Pizza Hut, Banque Misr and Credit Agricole.

Dr. Mansour El-Ganady will remain Managing Director of GfK Egypt until January 1, 2012, when he will be succeeded by Ahmed Abdelgalil. Dr. El-Ganady will continue to be available to GfK Egypt in an advisory capacity after he leaves management and will support the CEEMEA regional management as it expands the GfK network in the Middle East and North Africa.


The GfK Group offers the fundamental knowledge that industry, retailers, services companies and the media need to make market decisions. It delivers a comprehensive range of information and consultancy services in the three business sectors Custom Research, Retail and Technology and Media. The No. 4 market research organization worldwide operates in more than 100 countries and employs over 11,000 staff. In 2010, the GfK Group's sales amounted to EUR 1.29 billion. For further information, visit our website: Follow us on Twitter: