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Gartner Says Worldwide PC Shipments Increased 21 Per Cent in Second Quarter of 2010
PC Industry Experiences Third Consecutive Quarter of Double-Digit Growth Rates
"The preliminary second quarter results indicate ongoing improvement of the PC market, and it marks the third consecutive quarter of doubledigit growth on a yearoveryear basis," said Mikako Kitagawa, principal analyst at Gartner. "Enduser spending grew approximately 13 per cent in the second quarter. Average selling prices (ASPs) continue to decline, but at a much slower rate compared with the last two years."
"Mininotebook shipment growth slowed significantly in the second quarter of 2010," Ms Kitagawa said. "Mininotebook shipment growth still exceeded growth rates of the overall mobile PC market, but mininotebook growth slowed to the low 20 per cent range compared with more than 70 per cent in the last two quarters. This slowdown indicates that mininotebooks are entering a mature growth stage."
HP maintained its worldwide lead in PC shipments (see Table 1), but its growth rate was below the industry average as the company tried to protect margins in key regions. For example, HP did not participate in the aggressive pricing that was seen in Asia/Pacific. HP also underperformed in Europe, the Middle East and Africa (EMEA) with weak professional mobile growth.
Acer continued to record strong shipment growth worldwide, fuelled by solid PC sales in EMEA and Asia/Pacific. Dell registered its second consecutive quarter of doubledigit growth. Uptake in the professional PC market secured Dell's PC business, but the consumer market was still a challenge for the company.
Lenovo's PC shipments increased 47.2 per cent in the second quarter of 2010, but there were some concerns over profitability as Lenovo was aggressive on pricing in key regions. Asus had the strongest growth rate among the top five vendors worldwide in the second quarter, as its shipments increased 78.5 per cent. Asus was able to mix its product lineup from mininotebooks and focused on selling more standard mobile PCs for better margins.
In the US, PC shipments surpassed 17.9 million units in the second quarter of 2010, a 16 per cent increase from the same period last year (see Table 2). The professional PC market received a boost from the PC refresh cycle. The professional PC market growth was driven by healthy seasonal demand from the public sector despite the budget deficit issues. Small and midsize businesses (SMBs), as well as large organisations, are expected to ramp up in the second half of 2010.
"The consumer PC market registered doubledigit shipment growth, but consumer mobile shipment growth slowed. This was due in part to slower growth of mininotebooks," Ms Kitagawa said. "Surging popularity of Apple's iPad temporarily cannibalised mininotebooks, as well as consumer notebook sales to some degree. It is not certain at this stage if the cannibalisation will continue with the current price point of media tablets."
HP continued to be the industry leader in the US PC market in the second quarter of 2010. Dell maintained the No. 2 position, supported by its sales into the professional PC market. Acer experienced flat growth due to slowing sales of mininotebooks and lowend notebooks. Gartner's early study indicated that Apple recorded strong Mac shipments with no signs of iPad cannibalisation. Gartner's PC group does not track media tablet sales in this PC shipment data, so iPad sales are not included in these results.
In the second quarter of 2010, PC shipments in EMEA totalled 24.1 million units, an increase of 21.6 per cent from the second quarter last year (see Table 3).
"For the second consecutive quarter the EMEA PC market exhibited doubledigit growth, signalling continued strength of the EMEA PC market despite uncertain economic conditions," said Ranjit Atwal, principal research analyst at Gartner.
The EMEA PC market continued to be bolstered by very strong mobile consumer demand across all regions. "We expected the share of mininotebooks to decline but they sustained 20 per cent of the total mobile PC market, indicating their permanent presence in the PC market in EMEA. The professional PC market has been more affected by both the economic conditions and pricing stabilisation, and we expect demand to pick up in the second half of 2010," said Mr Atwal.
Central Eastern Europe remained the fastest growing regions sequentially followed by Western Europe and the Middle East and Africa. The economic concerns of Portugal, Italy, Greece and Spain (the PIGS countries) caused uncertainty in the EMEA PC market making the demand in the market more volatile.
Overall, vendor performances were very strong in the second quarter of 2010 and were not confined to the top five vendors. The top five vendors all exhibited doubledigit growth this quarter, Dell performed in low single digits as its UK concentration and consumer performance weighed down its performance. The top performing vendors Asus, Samsung and Sony used mininotebooks as a vehicle for growth. In the second quarter of 2010, Acer regained the No. 1 position from HP while Asus moved to the No. 4 position." Acer continued to outperform the market using a combination of good product mx and pricing strategies to secure retail shelf space," said Mr Atwal.
"While the first half of 2010 has been very strong and driven by the consumer PC market, the second half will increasingly be dependent on the business market, and the economic uncertainties and public austerity measures may shift demand into the end of 2010 and even 2011," said Mr Atwal.
In Asia/Pacific, PC shipments surpassed 27.8 million units, up 25.4 per cent from the second quarter of 2009. Markets in the region were off to a slow start in the quarter with news of economic uncertainties in Europe due to the credit crisis. However, the impact was limited, and market sentiment improved, releasing pentup demand for PCs from late May onward.
Additional information is available in the Gartner report "Market Share Alert: Preliminary PC Market Results, Worldwide, 2Q10." The report is available on Gartner's website at http://www.gartner.com/....
These results are preliminary. Final statistics will be available soon to clients of Gartner's PC Quarterly Statistics Worldwide by Region program. This program offers a comprehensive and timely picture of the worldwide PC market, allowing productplanning, distribution, marketing and sales organizations to keep abreast of key issues and their future implications around the globe. Additional research can be found in the Computing Hardware section of Gartner's website a http://www.gartner.com/....
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