Gartner Says Printer, Copier and Multifunctional Product Market in EMEA Grew 4 Per Cent in 2007
"The current period of unit growth may not continue," warned Cecile Drew, principal research analyst at Gartner. "Financial constraints, the economic climate, and, more importantly, increasing environmental and health-scare pressures could have a detrimental effect on unit sales, hardware prices and cost-per-page margins. Vendors must be firmly focused on greener print technologies, helping customers print less, act more responsibly and promote environmental sustainability."
In 2007, the print market was still in a period of strong unit-growth, driven primarily by the demand for MFPs, which outsold printers. Although colour-page devices continued to grow at a strong pace throughout EMEA, exhibiting an increase of 34 per cent, monochrome-page devices remained the predominant choice among offices, with 18 per cent growth and an 85 per cent share of the page market.
Hewlett-Packard (HP) retained its number-one position while Lexmark was the biggest market-share loser in 2007. Lexmark s poor performance came as a result of its efforts to pull out of the lower end of the market and move its focus to the more lucrative high-end workgroup space.
Meanwhile, Brother showed it has built up a strong brand presence with a good product mix of entry level and premium level products. These have helped it establish itself as a top-five ranked manufacturer in the serial inkjet space and close the gap on the likes of Lexmark and Epson.
Gartner UK Ltd
Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company. Gartner delivers the technology-related insight necessary for its clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, Gartner is the indispensable partner to 60,000 clients in 10,000 distinct organizations. Through the resources of Gartner Research, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, U.S.A., and has 4,000 associates, including 1,200 research analysts and consultants in 80 countries. For more information, visit www.gartner.com.
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