"The current period of unit growth may not continue," warned Cecile Drew, principal research analyst at Gartner. "Financial constraints, the economic climate, and, more importantly, increasing environmental and health-scare pressures could have a detrimental effect on unit sales, hardware prices and cost-per-page margins. Vendors must be firmly focused on greener print technologies, helping customers print less, act more responsibly and promote environmental sustainability."
In 2007, the print market was still in a period of strong unit-growth, driven primarily by the demand for MFPs, which outsold printers. Although colour-page devices continued to grow at a strong pace throughout EMEA, exhibiting an increase of 34 per cent, monochrome-page devices remained the predominant choice among offices, with 18 per cent growth and an 85 per cent share of the page market.
Hewlett-Packard (HP) retained its number-one position while Lexmark was the biggest market-share loser in 2007. Lexmark s poor performance came as a result of its efforts to pull out of the lower end of the market and move its focus to the more lucrative high-end workgroup space.
Meanwhile, Brother showed it has built up a strong brand presence with a good product mix of entry level and premium level products. These have helped it establish itself as a top-five ranked manufacturer in the serial inkjet space and close the gap on the likes of Lexmark and Epson.