Gartner Says Master Data Management Is Critical to Achieving Effective Information Governance

Analysts to Discuss the Importance of Information Governance and How to Master It at the Gartner Master Data Management Summit 2012, 8-9 February, in London and 4-5 April in Los Angeles

(PresseBox) ( Egham, UK, )
Master data management (MDM) is critical to achieving effective information governance, according to Gartner, Inc. Failure to manage information accurately has been the root cause of several incidents, including the leak of sensitive information to WikiLeaks, and can be fatal to the success of MDM programmes.

"The recent global financial crisis has put information governance in the spotlight," said Ted Friedman, vice president and distinguished analyst at Gartner. "Information governance is a priority of IT and business leaders as a result of various pressures, including regulatory compliance mandates and the urgent need for improved decision-making."

MDM is a technology-enabled business discipline in which business and IT organisations work together to ensure the uniformity, accuracy, stewardship, semantic consistency and accountability of the organisation's official, shared master data assets. It is increasingly identified by organisations with (1) the launch of a formal enterprise information management (EIM) strategy and (2) the foundation of an information governance programme that supports EIM.

MDM is one of the most notable information governance programmes, and the MDM market continues to grow because it focuses on specific business drivers and business-led initiatives. Gartner estimates worldwide MDM software revenue will reach $1.9 billion in 2012, a 21 per cent increase from 2011.

Gartner has compiled several MDM predictions to help organisations plan for 2012 and beyond. They include the following:

By 2016, 20 per cent of CIOs in regulated industries will lose their jobs for failing to implement the discipline of information governance successfully.

"We've seen rapidly growing interest in information governance-related topics, and this trend shows no sign of abating," said Debra Logan, vice president and distinguished analyst at Gartner. "Information governance is the only way to comply with regulations, both current and future, and responsibility for it lies with the CIO and the chief legal officer. When organisations suffer high-profile data losses, especially involving violations of the privacy of citizens or consumers, they suffer serious reputational damage and often incur fines or other sanctions. IT leaders will have to take at least part of the blame for these incidents."

In 2012, highly regulated businesses that do not already have information-archiving technology should invest in it in order to bring email and files under control. The governance-related technology of information archiving has reached early majority and is a key component of an evolving information governance technology strategy.

Through 2016, spending on governing information must increase to five times the current level to be successful.

During the next few years, information governance initiatives will broaden significantly to include more subdisciplines - information quality, life cycle management/retention, privacy and security - and more of the organisation's critical data. More people will have to be assigned to information governance, both in dedicated roles (such as information architect and data analyst) and as part-time contributors (such as stakeholders participating in information governance councils and data stewards).

"Regardless of the structure, information governance responsibilities will become part of the roles of more people, and the time and funding allocated to these roles will need to increase dramatically in the typical organisation," said Mr Friedman. "Organisations will have to increase their investment in related tools and technologies, both to facilitate the development and refinement of policy, and to distil policies into executable rules that tools can apply to information."

It is important to set an expectation that investment in information governance will have no end - information assets will be strategic to the organisation for as long as it lasts, so information governance must be an "evergreen" programme with ongoing funding.

Through 2016, only 33 per cent of organisations that initiate an MDM programme will succeed in demonstrating the value of information governance.

When IT managers start an MDM programme, they often struggle to get business stakeholders on board. They therefore fail to demonstrate the business value of MDM, as the necessary changes in business processes are not supported.

"An MDM programme is not a project but a commitment by the business to leverage information for reuse in order to improve business process outcomes," said Andrew White, research vice president at Gartner. "The real barriers to MDM adoption remain ones of change management, governance process, organisational change and measurement of business value. The creation of effective governance organisations, policies and processes that focus on the master data life cycle is key to success with MDM."

Organisations need to create an MDM governance framework, an organisational structure, and a set of roles and responsibilities to suit their MDM strategy and politics.

Additional information is available in the Gartner report "Predicts 2012: Information Governance and MDM Programs Gain Traction," available on Gartner's website at This document is part of Gartner's overall Predicts 2012 coverage, available through The Gartner Predicts Special Report overview links to more than 70 Predicts reports, categorised by topic, industry and market.

About the Gartner Master Data Management Summit 2012
The Gartner Master Data Management Summit is designed to help organisations realise the benefits of MDM, whatever their maturity level - from those just getting started with MDM, and those looking to move up the maturity curve, to those seeking advanced insight into the future of master data. Gartner analysts will help organisations identify where MDM creates growth opportunities, shortens time-to-market, improves the accuracy of decision-making and addresses regulatory compliance.

The Gartner Master Data Management Summit 2012 in London will take place on 8-9 February at the Park Plaza Westminster Bridge hotel. For further information about the Summit, please visit Members of the media can register for the event by contacting Laurence Goasduff at

The Gartner Master Data Management Summit 2012 in Los Angeles will take place on 4-5 April at the JW Marriott hotel at LA Live. Additional information is available at Members of the media can register for the event by contacting Christy Pettey at

Additional information from the event will be shared on Twitter at using #GartnerMDM.
The publisher indicated in each case is solely responsible for the press releases above, the event or job offer displayed, and the image and sound material used (see company info when clicking on image/message title or company info right column). As a rule, the publisher is also the author of the press releases and the attached image, sound and information material.
The use of information published here for personal information and editorial processing is generally free of charge. Please clarify any copyright issues with the stated publisher before further use. In the event of publication, please send a specimen copy to