"The EMEA market is expected to be a significant driver of worldwide growth," said Rene Millman, senior research analyst at Gartner. "Echoing global drivers of virtualisation software, the EMEA market growth will be led by cost reduction, resource utilisation and management advantages,"
As hypervisor functionality moves to hardware, the primary source of growth will be in the server virtualisation management market, which will increase 54.3 per cent to reach €244.8 by 2009 (see Table1). The emerging EMEA hosted virtual desktop (HVD) software market stands at more than €12 million in 2008 and will grow 335.7 per cent to €56.2 million by 2009, driven by corporate adoption.
Gartner's definition of the virtualisation market includes server virtualisation management, server virtualisation infrastructure and HVDs. An HVD is a full, thick-client user environment (operating system and applications) run as a virtual machine on a server and accessed remotely through a window on a remote device.
The UK, Germany and France have the biggest markets in terms of adoption of virtualised platforms. The Western European market, dominated by the UK, Germany and France, accounted for about 89 per cent of total EMEA revenue in 2008 and is on pace to reach €451 million in annual revenue in 2009. The UK accounted for 23 per cent of revenue with Germany taking up 22 per cent and France, 16 per cent in 2008. In the HVD market, some of the largest deployments have been in the UK and Germany.
Italy, the Netherlands, Spain and Switzerland have sizable virtualisation revenue and accounted for 7 per cent, 6.5 per cent, 5.5 per cent and 4 per cent of Western European revenue, respectively in 2008. Scandinavia was also a significant market, accounting for nearly one-fifth of server virtualisation management software revenue in Western Europe in 2008.
Eastern Europe represented a smaller market with €19.8 million in revenue in 2008, but had a well-advanced IT educational system that will benefit from key virtualisation technologies. The Czech Republic, Hungary, Slovenia, the Baltics, Poland and Slovakia are among the most advanced in terms of virtualisation uptake and have the best IT infrastructure within the region. With the region being price-sensitive Gartner advises vendors that the ability to sell inexpensive, reliable products is key.
The adoption rate of virtualisation is also low in the Middle East and Africa. However, the emerging financial centres of the Middle East, such as Dubai, will propel growth in this region (see Table 2). These markets also have less legacy infrastructure, so they could be well-placed to become more leading-edge in terms of take-up of the technology.
"The current recession that is affecting various economies in EMEA could prove to be a short-term brake on uptake of virtualised technologies, so vendors must be aware of how the technology can save organisation money by better server use and lower associated power and cooling costs within data centres," concluded Mr Millman.
Additional information is available in the Gartner report "Dataquest Insight: Virtualization Market in EMEA Driven by Cost Considerations, Resource Use and Management Benefits." The report is available on Gartner's website at http://www.gartner.com/....