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Gartner Says 80 Per Cent of Enterprise Collaboration Platforms Will Primarily Be Based on Web 2.0 Techniques by 2013
Managing Users' Transition from File-Orientation to Web 2.0 Approach Will Be a Major Challenge / Analysts Discuss Future Trends in Social Media During Gartner Symposium/ITxpo 2009, 2-5 November, in Cannes, France
Gartner expects that managing users' transition from a file-orientation to Web 2.0 approach will be a major challenge for organisations.
"There are fundamental differences between working styles that are file-oriented and document-based and those that are Web 2.0 and browser-based," said Jeff Mann, research vice president at Gartner. "Understanding and accommodating these differences will be important factors in determining the success of collaboration platform introductions."
Typically users fall into two camps: those who prefer to collaborate around files and documents, and those who prefer to interact with content and other people directly on Web sites. The differences between these two working styles goes much deeper than mere user preference or alternative ways of getting things done as the "mind-set" of working with files affects how people work, attitudes toward security and the impact of governance.
"Users who have spent years primarily working with PC-based office automation suites such as Microsoft Office, tend to favour the file orientation and can find it unnerving to work in a Web 2.0 environment where people can be editing the same page at the same time," Mr Mann said. "Similarly, users accustomed to free-flowing wikis and blogs can stumble over the process and the more-structured requirements when using document repositories. It is this mismatch between expectations and working styles that lies at the heart of many projects facing issues with user adoption."
While document-oriented platforms are well established, familiar and more productive for some tasks, the trend is clearly toward more Web 2.0-type tools. However, Mr Mann maintained that Web 2.0 will not take over completely because there are situations where working with documents is more appropriate than the wiki style. Tasks that require sequential approval workflows or where the final product will be a file are often easier to get done in a document repository with check-in/out facilities than in a free-form wiki.
Furthermore, some collaboration products show a hybrid of Web 2.0 and file orientation, while several browser-based office automation products allow working with files. For example, Google Apps, Adobe buzzword and Zoho are firmly in the Web 2.0 camp, but also work with files, either by downloading versions to work with offline or by organizing content online using file-like user interface metaphors.
"Evolving technologies and increasing familiarity with Web 2.0 techniques will eventually reduce or even eliminate the distinctions between file-oriented and online environments," said Mr Mann. "However, while functionality will reduce the gap in user mentality, it will prove persistent and remain a challenge to collaboration managers introducing new technologies to their users."
Gartner has the following best practice recommendations for managing the transition between the two working styles:
- Don't force the issue, if users prefer a particular model, tread carefully when introducing a new one.
- Explain the business reasons for the choices made. If necessary, consider offering alternatives for particular situations where the lack of user acceptance will endanger the success of the project.
- Recognise what each model is good for and adopt accordingly.
- Don't blindly assume that one or the other will fit every situation.
- Examine the hybrid models some products support.
- Most products are not wholly file-oriented or entirely Web 2.0. Make sure that users know about the features they will find attractive or useful.
Gartner analysts will host a number of sessions on collaboration and social software at Gartner Symposium/ITxpo 2009, 2-5 November, in Cannes, France. For more information please visit http://www.gartner.com/...
Additional information is available in the Gartner report "Wikis and Documents Represent Different Ways of Working." The report is available on Gartner's website at http://www.gartner.com/....
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