The report paints a picture of a fast-growing, dynamic market, stating: "The WCM software market achieved total worldwide revenue of $1 billion in 2010, despite recessions in many major economies, and Gartner forecasts that it will reach $1.2 billion in 2011. North America accounts for 61% of revenue, EMEA 28% and Asia/Pacific 11%. Gartner projects that the WCM software market will see a compound annual growth rate of 14% from 2009 to 2014, approximately twice that of the overall enterprise software market."
Gartner highlights the WCM focus on Online Channel Optimization (OCO). Vendors in this year's Magic Quadrant apply their WCM offering towards this discipline. "This year's Magic Quadrant evaluates how well vendors apply their WCM offerings to OCO. Vendors do not need to provide all the components required for an OCO strategy - such as Web analytics, digital asset management, CRM and sales force automation - but their WCM offerings must work with those technologies to allow enterprises to build OCO gradually," the report notes.
eZ Systems' presence in the report reiterates its commitment to online experience. With the recent acquisitions of YOOCHOOSE for recommendation and odoscope for analytics, the eZ Systems platform continues to be the right choice for enterprises who look to maximize the impact of their digital engagements.
"We believe our presence in the Web Content Management quadrant by Gartner affirms our strategy and continued investment in this space and the growing requirement for a quality Commercial Open Source offering for the enterprise," said Gabriele Viebach, Group CEO at eZ Systems. "We continue to innovate and execute on our eZ Publish Enterprise platform as illustrated by the upcoming release 4.6 and continued investment in our eZ Market where applications and extensions are built to meet the growing requirements of the market around online channel optimization."
*Gartner, Inc. Magic Quadrant for Web Content Management, Mick MacComascaigh, Jim Murphy, Gavin Tay, November 10, 2011.
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