eZ Delivers Analytics to Optimize the Customer Experience
Through the acquisition of odoscope, eZ extends the powerful eZ Publish content management platform with behavior analysis optimizing the end-customer engagement
In today's challenging economy, having a great web infrastructure including a website, intranet, extranet and mobile capabilities is not enough. To stay engaged, customers, partners and employees expect a dynamic online experience.
eZ odoscope is a powerful tool to help marketers understand the entire customer experience by deep analysis of traffic behavior across all web properties within the organization. The tool's dashboard highlights the click streams of visitors as well as provides a filterable heat map of users' click behavior. The analysis provided by eZ odoscope helps sales and marketing identify ways to improve the company's web strategy and identify those visitors with the highest conversion rates. By understanding what drives interest and conversion, marketers can develop content that converts visitors into customers and maximizes ROI.
"eZ customers are investing heavily in their digital initiatives, and providing a compelling experience can't be successful without understanding the true motivation of the visitor," says Gabriele Viebach, CEO of eZ Systems. "eZ odoscope allows you to understand what your visitors are doing on your site as well as visualize and analyze the click habits of specific types of users. This powerful analytics solution is a logical extension for the eZ Publish Enterprise Edition."
With eZ odoscope, customers can:
Improve editorial efficiencies by examining web usage and behavior and quickly enhance content to improve the click paths.
Increase revenues with a clear understanding of why people are exiting the site and optimize the customer web experience leading to enhanced site stickiness.
Build statistical reports adding unique value to the key stakeholders and outside advertisers.
"eZ odoscope gives you a genuine overview of your visitors' experience and main click paths," says
Dr. Ralph Hünermann, CEO and Founder of odoscope. "As an extension to eZ Publish, we can offer marketers a closed loop process from building the online experience, tracking the visitor experience and improving the site based on real information."
Organizations using odoscope have quickly realized the value and now rely on the facts to improve their online marketing efforts. "For everyone here at RTL, it was the ease-of-use and the reliability of the data that convinced us to use odoscope," comments Carola Krebs, Online Research Analyst, SUPER RTL. "Another plus for us was the team behind it. Their customer service is very friendly, fast and professional, and individual needs are immediately addressed."
eZ odoscope is fully integrated into the eZ Publish Enterprise Edition backend. odoscope base functionality comes with eZ Publish Enterprise Edition 4.5, the advanced (full) functionality is available in the eZ Market.
About odoscope Technologies AG:
odoscope Technologies AG, Germany, is a manufacturer of software for high-performance analysis and appealing visualization of high-dimensional data. For more information, visit http://www.odoscope.com
eZ Systems GmbH
Founded in 1999, eZ Systems is the creator of eZ Publish, the award winning Open Source Web Content Management Platform, used by more than 250,000 installations in over 160 countries. eZ empowers digital business with a platform that not only enables organizations to manage content across multiple sites in many languages, but also ensures that the information is delivered regardless of the channel. The result - right content, right time, right experience. The core element of the product is based on the open source paradigm enriched by enterprise services and completed by the eZ market offerings, resulting into enterprise grade subscription offerings with high-quality assurance, software maintenance and support services.
eZ Systems is trusted by well-known brands worldwide across a wide range of industries. Its customers include: CNBC, T-Mobile, France Telecom, Orange, BPCE, Clearchannel, Random House, EMI Music, Lagardère Active, Financial Times, Wall Street Journal Asia, UBM, Oslo Stock Exchange, Harvard University and MIT, United States Navy and French Ministry of Defense.
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