A further new product used on other stands at IAA in Frankfurt is the new transparent LCD by eyevis. These translucent screens provide an absolutely new possibility to combine digital video content with real exhibits positioned behind them. The transparent LCDs by eyevis, available in 22" and 46", have no own backlight and use the surrounding light to create a visible image on the screen. In Frankfurt transparent LCDs will be used by CT Germany for the stand of Audi, and on the stand of Mercedes Service for which "Wire" made the design carried out by "Music & Light Design".
Of course eyevis staff will also be present at IAA in Frankfurt to give information to those people attracted more by the visual display solution than by the new cars showcased.