euroscript International, a leader in providing global solutions in content lifecycle management, announced the name change of its Canadian subsidiary. Since end December 2010, the company "syselog Canada Inc." is trading under the new name "euroscript Canada Inc.".
This name change supports euroscript's growth in the North American region, in which the old name "syselog" had proven to be difficult in terms of recognition and pronunciation.
Further, it is a logical consequence of euroscript's general brand alignment measures. Applying a masterbrand approach helps euroscript to better communicate and provide common services and solutions on a global scale, to the benefit of its customers.
This name change supports euroscript's growth in the North American region, in which the old name "syselog" had proven to be difficult in terms of recognition and pronunciation.
Further, it is a logical consequence of euroscript's general brand alignment measures. Applying a masterbrand approach helps euroscript to better communicate and provide common services and solutions on a global scale, to the benefit of its customers.
