Das aktuelle EIAA Mediascope Europe Spotlight beleuchtet die Aktivitäten europäischer Internetnutzer in Bezug auf soziale Netzwerke.
Das sind die wichtigsten Ergebnisse:
- The percentage of people who communicate via social networking sites, create personal profiles or create and share content online has reached 50% (89m) of people across the 10 countries surveyed
- These social network users spend an impressive 14.5 hours online each week and 38% are heavy internet users spending 16+ hours online each week
- Two thirds (67%) of all European social network users use the internet everyday of the week with 46% claiming they could not live without it
- The data highlights that social networking aside, these users go online mainly for entertainment and to communicate with email (88%), instant messaging (54%), watching film, TV or video clips (38%) and music downloads (38%) amongst their most popular web activities
- A massive 87% of social network users state that as a result of the internet they are staying in touch with friends and relatives more, well over half (59%) think they have chosen better products, 57% have booked more holidays or made travel arrangements and 50% are better able to manage their finances online
- 84% of social networkers use a broadband connection and over half (53%) of these broadband users are wireless
- Regarding websites visited news (66%), local information (54%), music (54%), banking and finance (53%) and travel (52%) are the most popular website types amongst these social network users
- When researching or considering a product or service, 66% of social network users consider personal recommendations important, with websites of wellknown brands (56%) and both online customer (53%) and expert (52%) reviews and 46% admit to changing their mind on what brand to buy after online research
- 88% of these social network users shop online, buying an average of 10 items each in a period of six months and spending €662 on these items
Die von der EIAA (European Interactive Advertising Association), dem Branchenverband paneuropäischer Online-Vermarkter und Technologiedienstleister, in Auftrag gegebene Studie "Mediascope Europe 2008" befragt jährlich Internetnutzer in ganz Europa. Mit über 9.000 befragten Nutzern, davon mehr als 1.000 in Deutschland, gehört die EIAA Mediascope Europe zu den umfassendsten Umfragen, in denen die Internetgewohnheiten von Konsumenten untersucht werden.
Das sind die wichtigsten Ergebnisse:
- The percentage of people who communicate via social networking sites, create personal profiles or create and share content online has reached 50% (89m) of people across the 10 countries surveyed
- These social network users spend an impressive 14.5 hours online each week and 38% are heavy internet users spending 16+ hours online each week
- Two thirds (67%) of all European social network users use the internet everyday of the week with 46% claiming they could not live without it
- The data highlights that social networking aside, these users go online mainly for entertainment and to communicate with email (88%), instant messaging (54%), watching film, TV or video clips (38%) and music downloads (38%) amongst their most popular web activities
- A massive 87% of social network users state that as a result of the internet they are staying in touch with friends and relatives more, well over half (59%) think they have chosen better products, 57% have booked more holidays or made travel arrangements and 50% are better able to manage their finances online
- 84% of social networkers use a broadband connection and over half (53%) of these broadband users are wireless
- Regarding websites visited news (66%), local information (54%), music (54%), banking and finance (53%) and travel (52%) are the most popular website types amongst these social network users
- When researching or considering a product or service, 66% of social network users consider personal recommendations important, with websites of wellknown brands (56%) and both online customer (53%) and expert (52%) reviews and 46% admit to changing their mind on what brand to buy after online research
- 88% of these social network users shop online, buying an average of 10 items each in a period of six months and spending €662 on these items
Die von der EIAA (European Interactive Advertising Association), dem Branchenverband paneuropäischer Online-Vermarkter und Technologiedienstleister, in Auftrag gegebene Studie "Mediascope Europe 2008" befragt jährlich Internetnutzer in ganz Europa. Mit über 9.000 befragten Nutzern, davon mehr als 1.000 in Deutschland, gehört die EIAA Mediascope Europe zu den umfassendsten Umfragen, in denen die Internetgewohnheiten von Konsumenten untersucht werden.
